testimonial video production, and the cheaper way to get the same films
Most small businesses have more happy customers than testimonials, and the gap is not a software problem: it is that nobody asks. On the worked example a business finishes 120 customers a year, asks 42 of them, and ends the year with 18 testimonials and 78 people who were never asked. These two free sheets show you your own version of that number, and Proofzo Pro keeps every testimonial you do collect against the customer who gave it, with the permission to publish it.
For the person who has to do the asking
The sheets tell you what the ask is worth. Pro is where the answers live afterwards, so the next person who needs a quote for a proposal can find one.
Proofzo is the record between asking a customer and putting their words on a page
- It tells you what asking is actually worth before you send anything. On the worked example 120 customers a year and a 35% ask rate is 42 asks, 18 testimonials and 78 people nobody spoke to. Most owners have never seen those three numbers side by side, and the third one is the one that changes behaviour.
- Every testimonial sits against the customer who gave it, with the permission attached. A quote in an inbox is not an asset: you cannot find it, you cannot prove the customer agreed to it, and you cannot tell whether it is already on the site. Pro keeps the words, the date, the medium and the permission in one row.
- It shows you which pages have proof on them and which do not. 18 testimonials across 14 pages of a site is about one each, and in practice they pile onto the home page while the pages that actually sell: services, pricing: carry none. The record makes that visible.
Proofzo Pro
Pro keeps the testimonials themselves, with the customer, the date, the medium and the permission attached. Proofzo Pro is $29 per month for the whole business, billed monthly.
