Keywords clustering, and the sum that says which cluster is worth writing first
You already have a list of queries from somewhere: Search Console, a free tool's export, a spreadsheet a colleague sent. What you do not have is the answer to which of them is worth a page and which is a week you will not get back. Longtailo does that sum on your own numbers, groups what is left into the page each query belongs to, and then keeps the list and the positions you log so the next look is not a rebuild.
What Pro keeps that a spreadsheet loses
A spreadsheet holds the scores until somebody sorts a column without the others. Pro holds the query, the cluster it belongs to, the page it is aimed at and every position you have logged against it, so the question of whether the page worked has an answer.
Longtailo does the three things that turn a keyword list into a plan
- Every candidate query priced in money a month, on your own figures. A list sorted by search volume puts the query you will never rank for at the top. Scoring each row by the traffic you can realistically take and what a conversion is worth to you puts the one you should write next at the top instead.
- Queries grouped into the page each one actually belongs to. Half a list is usually the same page asked five ways. Deciding which queries share an intent before you write stops you publishing five thin pages that compete with each other, and it is the difference between forty pages and twelve.
- The position you logged, kept, so you can tell whether the page worked. Whatever you use to check where a page sits, the number is only useful next to the last one. Kept against the keyword and the page, the log answers the only question that matters three months later: did writing this change anything?
Longtailo Pro
You keep the sheets. Pro holds the keyword list itself, the cluster each query belongs to, the page you aimed it at, and the positions you logged, so in three months you can see whether the page you wrote actually moved. Longtailo Pro is $24 a month, billed monthly.
