UnlockDM is a web tool for Instagram creators that automates follow-gated DM unlock campaigns with referral loops.
What is UnlockDM?
UnlockDM is a campaign platform that lets Instagram creators set a keyword, detect fan comments, verify follows, and deliver rewards via DM—all automatically. It adds a referral layer: each unlock generates a unique invite link, and fans earn bonus rewards after a set number of verified referrals.
Key Features
- Keyword comment trigger: Auto-detect comments containing your keyword across any post or Reel.
- Follow-gated unlock: Fans must follow your account before they can tap Unlock; follow status is verified in real time via Instagram's API.
- Reward delivery: Send PDFs, links, or codes via DM the moment someone unlocks.
- Referral links with no code needed: Each fan gets a unique invite link; their friends click it and comment normally.
- Bonus reward progress: Track each fan's progress toward the bonus unlock threshold.
- Email & WhatsApp capture: Collect contact info directly inside the DM conversation.
- Fraud detection: Automatic verification to prevent fake referrals.
- Leaderboard & winner picker: Manage contests and giveaways.
- Campaign analytics & CSV export: Monitor performance and export data.
Who is it for?
Instagram creators, digital product sellers, and agencies who run comment-to-DM campaigns (e.g., freebie drops, giveaways, lead magnets). It's designed for those who want to turn a single Reel into a viral growth loop without manual follow-up.
What can you do with UnlockDM?
- Creator drops: Post a Reel with the caption “Comment PROMPT and follow to get the free link.” UnlockDM automatically detects comments, sends a DM, verifies the follow, delivers the reward, then issues a personal referral code.
- Giveaways with referral bonus: Set up a giveaway where entry requires comment + follow. Participants earn extra entries for each verified referral. UnlockDM tracks all referrals and triggers the bonus reward automatically.
- Lead generation: Capture email addresses or WhatsApp numbers during the DM flow when engagement is highest, using the optional capture feature.
Pricing
UnlockDM is free during beta. After beta, pricing is per campaign (not per contact) with three tiers: Spark (₹149/campaign, up to 500 unlocks), Drop (₹349/campaign, up to 2,000 unlocks), and Viral (₹749/campaign, unlimited unlocks). Early sign-ups lock in 50% off forever and double campaign limits.
