Postology is an AI social media content creator and automation platform that learns a brand’s voice and visual style, generates on-brand captions and visuals on a schedule, and publishes them to Instagram through Buffer.com.
What is Postology?
Postology is an AI social media content creator and automation platform that takes a brand brief and turns it into scheduled social posts. You enter your brand name, description, visual theme, and tone once, and Postology uses that setup to generate captions and matching AI images. It runs in the browser, integrates with Buffer.com for Instagram publishing, and is currently in private beta with waitlist access.
What makes Postology stand out?
- Brand-Aware AI — every post is generated inside a brand system using the saved tone, visual style, and messaging pillars, so captions and images stay aligned with the defined brand.
- Evergreen Content Tracks — users define content pillars such as Feature, Educational, Trust, Product, and Brand Mood, then assign weights so Postology rotates through them automatically.
- Campaign Mode — for launches or promotions, you set a goal, timeframe, and message, and Postology builds a focused set of posts around that campaign.
- AI-Generated Visuals — each generated post comes with a matching AI image created for the topic and the brand aesthetic.
- One-Click Publishing via Buffer.com — connecting Buffer.com lets Postology publish directly to Instagram; the page says more channels are coming next.
- Multi-Brand Projects — agencies and multi-brand operators can keep isolated brand systems, plans, and publishing schedules for each brand or client.
- Review and approval workflow — Postology generates the caption and visual, then the user reviews, approves, and publishes while the schedule keeps running.
- Private beta with founding pricing — early access members lock in founding pricing before public launch.
Who should use Postology?
- Solo founders: build a consistent social presence without hiring a full content team, using automated caption and image generation.
- Indie creators: keep an Instagram feed aligned with a personal brand instead of publishing disconnected posts.
- Small agencies: run multiple client brands without adding headcount for every account.
- Brand teams: maintain on-brand social output through a repeatable plan, approvals, and publishing workflow.
What can you do with Postology?
- Solo founders: set up a brand once and generate a steady stream of on-brand Instagram posts without writing captions or sourcing images.
- Indie creators: use evergreen content tracks to rotate through topics and avoid a stale feed while keeping visuals consistent.
- Small agencies: manage multiple client brands with separate brand systems, plans, and publishing schedules.
- Brands running promotions: launch Campaign Mode around a promotion or launch, defining the goal, timeframe, and message for a focused set of posts.
How does Postology work?
- Define your brand by setting the brand name, description, visual theme, and tone once.
- Build your content plan by choosing evergreen tracks such as Feature, Educational, Trust, Product, and Brand Mood, or launching a focused campaign.
- Review the generated caption and visual, approve them, and publish to Instagram through Buffer.com while the schedule continues.
Pricing
Postology uses a freemium model with a free tier and two paid tiers, and it is currently in private beta with waitlist access. The Free plan costs €0 and includes 1 project, 10 AI posts per month, 2 evergreen content tracks, 1 active campaign, 1 publishing connection, and 3 reference image uploads; posts include a “Made with Postology” watermark. Starter costs €19 per month and includes 3 projects, 90 AI posts per month, unlimited evergreen tracks and campaigns, 3 publishing connections, 20 reference images per project, image posts plus Reels, and no watermark; extra posts cost €0.39 each. Pro costs €59 per month and includes unlimited projects, 300 AI posts per month, unlimited publishing connections, unlimited reference image uploads, all post types, a priority generation queue, and no watermark; extra posts cost €0.25 each, and annual billing saves 2 months.
FAQ
Is Postology free?
Postology has a free plan that includes 1 project, 10 AI posts per month, 2 evergreen content tracks, 1 active campaign, 1 publishing connection, and 3 reference image uploads, but those posts carry a “Made with Postology” watermark. Paid Starter and Pro plans remove the watermark.
What platforms does Postology publish to?
Postology currently publishes to Instagram through a Buffer.com connection. The page states that more channels are coming next.
Does Postology generate images as well as captions?
Yes. Each generated post includes a caption and a matching AI-generated image created for the topic and the brand aesthetic. Users can upload reference images to guide the visual style, with limits depending on plan.
How many posts can I generate per month?
The Free plan allows 10 AI posts per month, Starter allows 90 AI posts per month, and Pro allows 300 AI posts per month. Starter and Pro users can buy extra posts at €0.39 and €0.25 each, respectively.
Can agencies manage multiple brands?
Yes. Postology supports multi-brand projects with isolated brand systems, plans, and publishing schedules. The Starter plan includes 3 projects, while the Pro plan includes unlimited projects.
