Formala is an AI front desk for your website. It greets every visitor, answers their questions, books appointments straight into your calendar, and drops ready-to-call leads in your inbox - 24/7, from one line of code.
The problem
A contact form is where most leads quietly die. Someone lands on your site at 9pm, fills in a box, and hears nothing until you check your email two days later. By then they have already booked with whoever answered first. For service businesses, speed of response is the single biggest factor in whether an enquiry becomes a customer, and a static form is the slowest possible answer.
What Formala does
- Greets and qualifies. It opens a conversation instead of showing a blank form, and asks the questions you would ask - what service, what timeline, what budget.
- Books appointments. Slots go straight into your own calendar, so you are not chasing people to agree a time.
- Delivers structured leads. You get a ready-to-call summary rather than a name and a vague message.
- Follows up. It drafts follow-up emails so enquiries do not go cold.
- Voice as well as text. Visitors can speak instead of typing.
- Human takeover. You can jump into any live conversation.
- Routes and integrates. Messages go to the right team member, with webhooks for Slack, Zapier and custom CRMs.
- Fails safely. If the AI hits capacity it falls back to a normal contact form, so nothing is lost.
Who it is for
Service businesses where enquiries start online: contractors, salons, clinics, photographers, realtors, fitness studios, home services, freelancers and agencies.
Setup
One line of code. No developer, no rebuild, no migration. Free 30-day trial.
