FigForm is a Figma-like free form builder that lets you design high-converting, branded forms with an intuitive drag-and-drop canvas and AI-powered features. It takes form design inputs (fields, styles, multi-step flows) and produces publishable forms via embed code or direct link, runs in the browser as a web app, and is built by Aaron Delasy.
What is FigForm?
FigForm is a visual form builder inspired by Figma's design-first approach, enabling users to create pixel-perfect, multi-step forms without coding. It accepts drag-and-drop design elements (text, inputs, buttons, images) and outputs working forms that can be embedded on any website or shared via a branded link. The platform runs entirely in the browser, with plans starting at $0/month for unlimited forms and responses. It is developed by FigForm Inc., founded by Aaron Delasy.
Key Features
- Figma-like visual editor — Drag-and-drop interface with smart guides, precise styling controls, and a component-based building block system for pixel-perfect form design.
- AI-powered form generation — Generate complete, multi-step forms from simple text prompts using advanced algorithms; refine iteratively with AI suggestions.
- Smart suggestions — AI recommends optimal field types and layouts based on the form's purpose (e.g., lead capture, intake).
- Analytics — Track submission rates, completion metrics, and basic conversion tracking; advanced heatmaps and drop-off analysis coming soon.
- White-labeling — Host forms on your own custom domain (up to 10 on Business plan) for fully branded experiences.
- Multiple sharing options — Embed forms with a single script tag (works with React, Next.js, WordPress) or share a clean direct link (e.g., figform.com/embed/1G).
- Integrations — Native CRM integrations, webhooks for custom workflows, and compatibility with Zapier, n8n, and Make.
- Template library — Access industry-specific, professionally designed templates with one-click application; custom templates can be saved.
- Conditional logic & branching — Visual logic builder for dynamic multi-path form journeys (coming soon).
- A/B testing — One-click variant creation with statistical significance reporting (coming soon).
Who is it for?
- Marketing teams — Create high-converting lead capture forms, landing page forms, and surveys with branded styling, then track performance with built-in analytics.
- Designers — Design pixel-perfect forms with a Figma-like editor, controlling every aspect of appearance without needing CSS.
- Developers — Integrate forms into React, Next.js, WordPress, or any site via embed code; use webhooks or Zapier for custom automation.
- Businesses of all sizes — Use the generous free plan (unlimited forms and responses) or upgrade to remove branding and add team members, custom domains, and AI requests.
What can you do with FigForm?
- Create multi-step onboarding flows — Use the visual canvas to design screening questionnaires or intake forms that feel like native web pages, with background images and step transitions.
- Embed branded forms on client sites — Agencies can use white-label custom domains to host forms that appear as part of the client's website, building trust.
- Automate lead capture with AI — Describe a form in plain language (e.g., "a short lead form for SaaS demos") and let FigForm generate a complete layout with fields, styling, and logic.
Pricing
FigForm operates on a freemium model: Free ($0/month) includes unlimited forms and responses, 5 AI requests, and 1 team member; Agency Pro ($24/month billed yearly) removes branding, adds 3 team members and 500 AI requests; Business ($74/month billed yearly) adds 10 custom domains, 10 team members, and 1000 AI requests. A 17% discount is available for yearly billing.
FAQ
Is FigForm free?
Yes, FigForm offers a generous free plan with unlimited forms, unlimited responses, and 5 AI requests per month. FigForm branding appears on free plan forms.
Can I remove FigForm branding?
Yes, removing FigForm branding is available on the Agency Pro plan ($24/month billed yearly) and higher.
What happens if I exceed my AI request limit?
You can upgrade to a higher plan to get more AI requests (500 on Pro, 1000 on Business). AI requests are used for form generation and suggestions.
Does FigForm support conditional logic?
Conditional logic and branching are coming soon; the roadmap includes a visual logic builder for dynamic form paths.
Can I embed FigForm forms in my website?
Yes, FigForm provides an embed script that works with any site, including React, Next.js, and WordPress. You can also share a direct link.
