LLMrefs is an AI SEO keyword rank tracker that monitors brand visibility across 11 large language model (LLM) search engines, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
What is LLMrefs?
LLMrefs is an analytics platform that tracks how often your brand is mentioned and cited in responses from generative AI search engines. You input keywords (e.g., “best running shoes”), and the tool automatically generates prompt variations based on real user conversations, then queries multiple AI models to produce a dashboard of ranking positions, share of voice, and citation URLs. The platform is developed by an independent team led by founder James Berry and is available as a web application.
Key Features
- Multi-engine keyword tracking — Monitor your brand’s visibility across OpenAI ChatGPT, ChatGPT Search, Google AI Overviews, AI Mode, Gemini, Perplexity, Anthropic Claude, xAI Grok, Microsoft Copilot, Meta AI, and DeepSeek AI. Results are aggregated over multiple prompt variations to ensure statistical significance.
- Brand citation analysis — View the full list of source URLs that each AI engine cites when mentioning your brand, organized by domain (e.g., reddit.com, wikipedia.org, amazon.com).
- Competitor benchmarking — Compare Share of Voice (SoV) and average position against competitors for each tracked keyword, with weighted aggregation across engines and prompts.
- Geo-targeting and language support — Track visibility in 20+ countries and 10+ languages, with the ability to filter results by country or language to identify regional gaps.
- Automated prompt generation — The tool automatically creates fan-out prompts based on real user conversations, removing the need to manually craft each query.
- Weekly reports and search volume estimates — Keywords refresh at least once per week with statistically significant results; estimated monthly search volumes are provided for prioritization.
- Exports and API access — Export clean CSV files or integrate data via API for custom workflows.
- Additional AI SEO tools — Includes an AI Crawlability Checker, Reddit Threads Finder, LLMs.txt Generator, and A/B Content Tester (all accessible from the tools page).
Who is it for?
- SEO specialists and content marketers — Track how content investments translate into AI citations and visibility across multiple engines.
- Agencies managing multiple client brands — Use the unlimited projects and team seats to monitor dozens of clients from one subscription without per-client costs.
- Brand and product teams — Identify keywords where competitors are cited but your brand is missing, then adjust content strategy accordingly.
What can you do with LLMrefs?
- Monitor brand visibility trends — Track whether your brand’s mention frequency in AI search increases or decreases over time, broken down by engine and geography.
- Benchmark against competitors — See which brands dominate AI responses for your target keywords; for example, the page shows a sample where “Your Brand” has 100% SoV and position 1.0, while “Competitor” has 40% SoV and position 2.0.
- Identify content gaps — Review the source URLs cited by AI assistants to discover which domains (e.g., Reddit, Wikipedia, YouTube) influence answers, then create content tailored to be cited.
- Optimize for AEO — Use the citation data to understand what makes content get referenced (e.g., structured data, authoritativeness) and improve relevance.
How does it work?
- Create a project — Sign up for a free account and set up a project with your brand name and domain.
- Add keywords — Import a list of SEO keywords (e.g., “best womens running shoes”). The platform auto-generates prompt variations based on real user queries.
- View the dashboard — Within minutes, the dashboard shows rankings, citations, and share of voice for each keyword across all supported AI engines. Data refreshes at least weekly.
Pricing
LLMrefs offers a single paid tier, All in One, at $79 per month (limited-time price). It includes 50 keywords, 500 prompts per month, tracking across all 11 AI search engines, geo-targeting in 20+ countries and 10+ languages, unlimited team members and projects, weekly reports, AI search volume estimates, CSV exports, and API access. A 7-day free trial is available with no credit card required.
FAQ
Which AI search engines does LLMrefs track?
LLMrefs tracks 11 engines: OpenAI ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Google Gemini, Perplexity AI, Anthropic Claude, xAI Grok, Microsoft Copilot, Meta AI, and DeepSeek AI.
How often is the data updated?
Data is checked in real-time continuously, and each keyword dashboard updates at least once per week with statistically significant results.
Can I track multiple brands or domains?
Yes. All accounts support unlimited projects, so you can monitor separate brands or domains under one subscription.
Is there a free plan?
Yes, a free account lets you start tracking immediately with no credit card. The free tier likely has limited keywords; the paid tier is $79/month.
