ChurnWard

Failed payments are silently killing your MRR. ChurnWard is a SaaS dunning and revenue recovery tool that automatically recovers failed payments, alerts customers about expiring cards, launches win-back campaigns, and provides revenue analytics — all for a flat $29/month, built for bootstrapped founders and small teams.

What is ChurnWard?

ChurnWard is a subscription dunning and revenue recovery tool that connects to your payment processor (Stripe or Dodo Payments) and automatically handles failed payments, expiring card notifications, win-back for churned subscribers, and trial conversion emails — all without requiring code changes. It outputs recovered revenue, proactive alerts, and a revenue analytics dashboard that tracks MRR, churn rate, and recovery metrics. The tool is built by the ChurnWard team and is designed to replace basic processor retry logic with a comprehensive automated flow.

Key Features

• Automated Dunning Recovery — Instantly triggered email flows on payment failure with customisable subject, message, and timing; stops automatically when payment recovers.
• Expiring Card Alerts — Detects cards expiring within 30 days and sends branded emails with a direct update link; dashboard shows upcoming expirations.
• Revenue Analytics Dashboard — Tracks MRR, churn rate, recovery rate, revenue recovered, subscription health, and upcoming yearly renewals — replaces tools like Baremetrics and ChartMogul.
• Subscription Win-Back Campaigns — Sends automated targeted offers (percentage discounts or free months) to subscribers whose subscription has expired.
• Trial Conversion Emails — Sends two well-timed emails (midpoint and one day before trial ends) to trial users who haven't added a payment method.
• Multi-Processor Support — Works with Stripe and Dodo Payments at launch; Paddle and others on the roadmap. No branded hosted pages — customers interact with trusted billing portals.
• Free Tools — Churn Rate Calculator and NPS Calculator (no sign-up required).

Who is it for?

• Bootstrapped SaaS founders who want to recover failed payments without spending on expensive analytics tools or revenue-share dunning services.
• Small teams that need a single tool to handle dunning, card alerts, win-back, and analytics without per-seat or usage limits.
• Founders using Stripe or Dodo Payments who want to set up recovery in under 10 minutes with no code changes.

What can you do with ChurnWard?

• Recover failed payments automatically — When a payment fails, ChurnWard sends a customisable email flow with smart retry timing, escalating if needed, and stops when the payment succeeds.
• Prevent expiring card churn — ChurnWard detects cards expiring within 30 days and emails customers a direct link to update their card, reducing involuntary churn.
• Bring back churned subscribers — Launch win-back campaigns that send targeted offers (e.g., percentage discounts or free months) to customers who have cancelled, days or months later.
• Convert trial users without paying — Send two friendly reminder emails (midpoint and one day before trial end) to free trial users who haven't entered a payment method.
• Analyse revenue health — View MRR, churn rate, recovery rate, and upcoming yearly renewals in one dashboard, replacing separate analytics tools.

How does ChurnWard work?

1. Connect your processor — Link your Stripe or Dodo Payments account via API key; no code changes required.
2. Configure your recovery flow — Customise email subject, message, and timing, or use sensible defaults.
3. Start recovering — ChurnWard automatically handles failed payments, expiring cards, and win-back; you focus on building.

Pricing

ChurnWard charges a flat $29 per month (or $232 per year for 4 months free) with no per-seat pricing, no usage limits, and no percentage of recovered revenue. Most founders cover the $29/month fee by recovering just one or two payments. Most tools charge $200+/month or take a cut.

FAQ

What exactly is dunning?

Dunning is the process of recovering failed payments. When a card is declined or expires, dunning sends automated emails prompting the customer to update their payment method. ChurnWard automates this flow.

Do you take a percentage of recovered revenue?

No. ChurnWard is a flat $29/month (or $232/year). You keep 100% of the revenue recovered.

Which payment processors do you support?

Stripe and Dodo Payments at launch. Paddle and others are on the roadmap. Each account connects to one processor.

Can I customise the emails ChurnWard sends?

Yes, you can edit the subject line, message, and timing of built-in recovery and win-back flows. Full template editing and custom flows are on the roadmap.

Is there a free trial?

Yes, every account starts with a 14 day free trial.