Flowsery

Flowsery is a privacy-first Google Analytics alternative built for revenue-focused teams. It replaces traditional pageview tracking with cookieless analytics, funnel analysis, customer journey tracking, and revenue attribution — all in one dashboard without requiring a consent banner.

What is Flowsery?

Flowsery is a web analytics platform designed to answer revenue questions, not just traffic questions. It takes website visitor data (via a lightweight JavaScript script) and produces a dashboard showing visitors, revenue, conversion rate, revenue per visitor, bounce rate, and session time, along with breakdowns by channel, referrer, campaign, browser, device, OS, and location. It also tracks funnels, customer journeys, and session recordings. The product is built and maintained by Taras Shynkarenko and the Flowsery team in Europe.

Key Features

• Cookieless analytics — No cookies, no personal data collection, no IP storage, no fingerprinting. Script size is under 10KB, and no consent banner is required under GDPR, CCPA, or PECR.
• Revenue attribution — Connect revenue providers like Stripe, Paddle, Shopify, and Lemon Squeezy to tie traffic sources directly to revenue. Also supports custom events and REST API for custom integrations.
• Real-time dashboard — See live visitors, online count, active pages, and traffic sources with advanced bot filtering and the option to hide probable bots.
• Session recording — Replay visitor sessions with cursor movement, clicks, scrolls, and form input to understand drop-offs and conversions.
• Funnel analysis — Build custom funnels with steps (e.g., signup → workspace_connected → demo_booked → payment) and measure conversion rates at each stage. The included demo funnel shows a 6.6% conversion from signup to payment.
• Customer journey tracking — Track journeys across pages, devices, sources, and conversions without collecting personal data.
• Live customer map — See active customers by location, source, device, and revenue in real time on a map.

Who is it for?

• Developers who want a lightweight analytics script that doesn't affect Lighthouse scores (<10KB, real-time data) and a straightforward API.
• Business owners and marketers who need revenue attribution and funnel analysis to see which channels and pages drive conversions, without the complexity of GA4.
• Content creators and bloggers who want simple, privacy-compliant analytics to see which posts perform well, without needing a cookie consent banner.
• Privacy-conscious teams in Europe or elsewhere who need GDPR compliance by design.

What can you do with Flowsery?

• Track revenue by source: Connect Stripe or other payment providers to see exactly how much revenue each channel, referrer, and campaign generates—organic search, AI search, referral, direct, paid social, organic social, and email are all broken out.
• Analyze funnels: Build and monitor conversion funnels (e.g., signup to paid) with step-by-step drop-off rates. The default funnel shows signup (351) → workspace_connected (163, 46.4% conversion) → payment (23, 6.6% conversion).
• Replay user sessions: Watch recordings of real visitors to see exactly what they clicked, scrolled, and typed before converting or leaving.
• Monitor live visitors: See who is online, where they are from, what device and browser they use, and how much revenue they've generated, all updated in real time.

How does Flowsery work?

1. Sign up for a free 14-day trial (no credit card required).
2. Add the small (<10KB) tracking script to your website.
3. (Optional) Connect your revenue provider (Stripe, Paddle, etc.) or set up custom events and REST API.
4. Access the dashboard to see real-time analytics, goals, funnels, and revenue attribution.

Pricing

Flowsery uses a pay-as-you-go pricing model with a free tier offering 1 million monthly events. Additional events cost $0.000019 per event. The free trial lasts 14 days without requiring a credit card. Monthly and yearly billing options are available.

Alternatives

• Google Analytics — Offers free pageview analytics but requires a consent banner for GDPR and does not provide native revenue attribution or cookieless tracking out of the box.
• Plausible — A lightweight, cookieless analytics tool with similar privacy features but lacks revenue attribution and funnel analysis.
• Fathom — Another privacy-focused analytics platform but does not include funnel analysis or session recording.

FAQ

Is Flowsery free?

Flowsery offers a free plan with 1 million monthly events and a 14-day free trial without a credit card. Beyond that, you pay per additional event at $0.000019 each.

Does Flowsery use cookies?

No. Flowsery is completely cookieless. It does not set any cookies, does not collect personal data, does not store IP addresses, and does not use fingerprinting. This means no consent banner is required under GDPR, CCPA, or PECR.

How big is Flowsery's tracking script?

The script is under 10KB, making it lightweight and unlikely to affect page load times or Lighthouse scores.

Can I use Flowsery on multiple websites?

Yes, the pricing includes unlimited websites under a single account, with up to 10 team members.

Does Flowsery support custom events?

Yes. You can track custom events and goals via the dashboard, and integrate with external data using the REST API.