Better Launch is a product promotion platform that helps founders, startups, and indie makers gain early visibility and SEO backlinks by submitting their digital products to over 120 high-authority directories like G2, CrunchBase, and SourceForge.
What is Better Launch?
Better Launch is a curated directory and promotional service for digital products. It accepts submissions of websites, SaaS tools, AI apps, mobile apps, and digital services, and then a dedicated team manually submits each product to over 120 high-DR directories. The platform is run by a team that also curates a weekly showcase of featured products and a library of Founder Playbooks with actionable advice from real founders.
Key Features
- Done-for-you directory submission — Submit your product and Better Launch's team hand-submits it to over 120 high-authority directories (including G2, CrunchBase, Capterra, Product Hunt, and SourceForge), securing real dofollow backlinks to improve your domain rating.
- Two service packages — Choose between the 60+ Directories package ($149 one-time) or the 120+ Directories package ($199 one-time) for a targeted DR lift to 15+.
- Weekly product showcase — Featured products appear on the homepage with a logo, tagline, category tags, and an upvote score, giving immediate exposure to thousands of visitors.
- Founder Playbooks library — Access 2,722 curated dispatches from hundreds of founders, organized by topic (idea validation, shipping, pricing) with quotes from real podcasts.
- Simple product profile — Each listing includes a title, description, logo, category, and link directly to the product's page, making it easy for visitors to discover and click through.
Who is Better Launch for?
- Indie makers and solo founders who need to get their first users and initial SEO traction without spending weeks on manual directory submissions.
- Startup teams launching a new product who want a quick, systematic way to build backlinks and appear in multiple discovery channels simultaneously.
- Developers of AI tools or SaaS products looking to increase visibility among a tech-savvy audience actively browsing for new tools.
- Product marketers tasked with increasing a product's online presence and search ranking through legitimate, high-authority backlinks.
What can you do with Better Launch?
- Get your product discovered: Submit your product's name, description, logo, and URL to appear in Better Launch's directory and be featured on the homepage.
- Boost your SEO: By enrolling in the done-for-you service, you receive dofollow backlinks from over 120 directories, improving your domain rating and search visibility.
- Learn from successful founders: Browse the Founder Playbooks for actionable quotes and strategies on idea validation, shipping fast, and pricing — all drawn from real podcast interviews.
- Compare packages and track your listing: Choose a submission package, pay a one-time fee, and then monitor your product's appearance across directories over time.
Pricing
Better Launch offers two one-time payment packages: the 60+ Directories package at $149 and the 120+ Directories package at $199. There is no free tier or recurring subscription mentioned on the page.
