Wholesale REI is an independent, editorially curated directory of 65 wholesale real estate investing tools across 9 categories, plus free practice tools for cold calling and negotiation.
What is Wholesale REI?
Wholesale REI is a free, vendor-neutral hub for wholesale real estate investors. Instead of affiliate-hype roundups, each tool gets a hands-on look with real pricing and honest pros and cons. The site is built by founder Mark Anthony and is 100% free to use — no credit card required. Tools are organized into 9 practical categories: Skip Tracing, CRM, Lead Generation, Disposition, Direct Mail, Dialers, Websites, AI Tools, and Data & API. Top-rated tools on the site include REsimpli, SmrtPhone, and Launch Control.
Key Features
- Editorially curated directory — 65 tools listed across 9 wholesaling categories, each reviewed with real pricing and honest pros/cons rather than affiliate-driven recommendations.
- Free Wholesale Calculator — Wholesale Calculator runs ARV, max offer, and assignment fee in seconds with no signup.
- AI Cold Call Trainer — AI cold-call trainer simulates a realistic acquisition call against an AI seller and returns a graded scorecard.
- CLOSER negotiation sim — CLOSER, a negotiation sim lets you read the seller’s 4 Pillars and lock a deal under your MAO; each dollar of spread is your score.
- Side-by-side comparisons — Tools like PropStream vs BatchLeads and REsimpli vs InvestorFuse are compared with details.
- Community and blog — Beginner guides, tool breakdowns, and local market updates for wholesalers.
Who should use Wholesale REI?
- Beginner wholesalers — Learn the wholesale process with the beginner’s guide and run numbers instantly with the free calculator.
- Active wholesalers building a stack — Compare dialers, CRMs, skip tracing tools, and disposition platforms to assemble a lead-to-close workflow.
- Wholesalers practicing sales skills — Use the AI trainer and CLOSER sim to rehearse calls and negotiations without risking real leads.
- Investors sourcing off-market deals — Find data/API providers like ATTOM Data and PropStream to build motivated-seller lists.
What can you do with Wholesale REI?
- Find the right software: Filter by category or use comparisons to see pricing and honest reviews before committing.
- Practice acquisition calls: Play the AI Cold Call Trainer to run realistic calls against an AI seller and get graded.
- Practice negotiating: Play CLOSER to lock a deal under your MAO and maximize your assignment fee.
- Calculate deal numbers: Use the Wholesale Calculator for ARV, max offer, and assignment fee.
Pricing
The directory and all free tools — Wholesale Calculator, AI Cold Call Trainer, and CLOSER — are free to use. No credit card is required; the calculator explicitly requires no signup.
FAQ
Is Wholesale REI free?
Yes, the entire directory is free to use. You can browse all 65 tools and 9 categories without paying, and the free practice tools (calculator, cold call trainer, CLOSER) are also free.
What categories are covered?
The directory covers Skip Tracing, CRM, Lead Generation, Disposition, Direct Mail, Dialers, Websites, AI Tools, and Data & API.
What is the AI Cold Call Trainer?
It’s a free browser game where you run a realistic acquisition call against an AI seller; the AI reacts to you, and the trainer grades your call with a scorecard.
Does Wholesale REI compare tools?
Yes. The “Most Compared” section includes side-by-side comparisons such as PropStream vs BatchLeads and REsimpli vs InvestorFuse.
