Ask Bowtie (formerly itbroke.dev) is a website intelligence tool that joins analytics, error monitoring, ads, search console, and uptime data into one MCP server for AI agents, or delivers a daily digest — so you can ask questions about your site in plain language instead of chasing dashboards.
What is Ask Bowtie?
Ask Bowtie is a unified website monitoring and intelligence platform that collects data via a lightweight, asynchronous tracker (no cookies, no personal data, under 5KB) and through optional OAuth connections to Google Search Console and Google Ads. It outputs plain-language answers to AI agent queries, a daily email digest, or a dashboard. The tool is built by the same team behind itbroke.dev and is designed for developers, agencies, and site owners who work with AI agents.
Key Features
- Unified MCP server — One server your agent (Claude Code, Codex, Cursor, etc.) calls directly to query traffic, conversions, errors, ads, search, and uptime, all crossed in a single question.
- Lightweight tracker — One script tag (under 5KB, async, zero Lighthouse impact) captures page views, sessions, conversions, rage clicks, JS errors, and broken forms. No cookies, no personal data collected.
- Email digest — A daily or periodic summary of your site's performance sent to your inbox, no agent required.
- Google integrations — Read Google Search Console and Google Ads data via OAuth, matched to your session-level analytics.
- Per-site isolation — Each site gets its own SQLite database; data never mixed, full export available.
- Credit-based pricing — Up to 100,000 events per month free. AI answers and traffic beyond free tier cost credits ($10 for 1,000; a few credits per question). Credits never expire.
- Uptime monitoring — Every-minute checks from multiple locations, with alerts when your site goes down.
Who is it for?
- Indie developers and "vibecoders" — Install the tracker, set up the MCP, and ask your AI code editor (Claude Code, Cursor) questions like "why did my conversion drop?" or "what errors are on /cart?" without leaving your IDE.
- Agencies managing multiple sites — Connect each client site to its own database, query any site from one MCP server, and avoid juggling separate dashboards.
- E-commerce owners — Monitor ads spend vs. revenue, see which channels actually convert, and get alerted when errors or rage clicks correlate with checkout abandonment.
What can you do with Ask Bowtie?
- Track conversion performance — Ask "how is my traffic converting?" and get a breakdown: 55 conversions from 5,894 sessions this week, at $94 per checkout, with organic vs. paid split.
- Evaluate ad campaign ROI — Query "how is my ads campaign performing?" to see Spring Kitchen PMax spent $1,920 and brought back $2,256 across 24 checkouts (1.18× ROAS).
- Identify growth opportunities — Ask "is my organic traffic growing?" and learn that /recipes/dutch-oven-bread climbed from 38 to 50 clicks a day, ranking position 5.2, with 31 checkouts at zero ad cost.
- Uncover hidden problems — Say "tell me something I don't know" and surface that 112 users rage-clicked the promo-code field on /cart in 3 days, with the trend worsening—actionable UX insight.
How does it work?
- Add a lightweight tracker (one script tag) to your site.
- Connect optional Google accounts (Search Console, Ads) via OAuth.
- Set up Ask Bowtie as an MCP server in your agent's config (Claude Code, Codex, Cursor, etc.).
- Ask questions in plain language—your agent calls the tools directly. Alternatively, receive a daily email digest with key metrics.
Pricing
Ask Bowtie uses a freemium credit model. The tracker, dashboard, and MCP server are free for up to 100,000 events per month across all sites. AI answers and traffic beyond the free tier consume credits: $10 buys 1,000 credits, a typical question costs a few, and credits never expire. Early users start with a free stack. No surprise bills.
FAQ
What data does Ask Bowtie collect from my site?
The lightweight tracker records page views, sessions, conversions, JS errors, rage clicks, and broken forms. It is first-party data, stored per site in its own SQLite database. Google integrations use OAuth with minimum scopes. Data is never sold or shared.
Will the tracker slow my site down?
No. The script loads asynchronously and is under 5KB, so it never blocks page rendering. It is designed to monitor performance without becoming a performance problem itself.
Which AI agents work with Ask Bowtie?
Any tool that speaks the MCP protocol: Claude Code, Codex, Cursor, Claude Desktop, and others. Add it as an MCP server and your agent can call its tools directly.
Do I have to use an agent to get value?
No. Ask Bowtie sends a daily email digest with your site's performance summary, so you get the picture without any agent or dashboard. But the MCP connection is where it's sharpest.
What does it cost?
The tracker, dashboard, and MCP are free up to 100,000 events/month. Beyond that, or for AI-powered answers, you use credits. $10 for 1,000 credits, questions cost a few. Credits never expire.
