RuleInside is a done-for-you AI voice agent service for WordPress ecommerce stores: it builds and operates phone, chat and WhatsApp agents that answer shopper questions using live product, stock and order data, then reports on the calls and sales they produce.
What is RuleInside?
RuleInside is a managed AI agent service for WordPress ecommerce. The store owner supplies access to their shop and about an hour of their time; RuleInside builds the agent knowledge base on that store's products, policies and brand voice, tests it against live orders, and runs it afterwards. Agents read live prices, stock, order status and tracking from WooCommerce, FluentCart or SureCart and answer by phone, on-page chat widget or WhatsApp, in the shopper's own language. Output is answered calls, recovered carts, scheduled outbound follow-up and a one-page weekly report. The company is led by founder Stefano Bertoli, who ran the plant-based ready-meals store EarthMeals from 2018 to 2021 and later consulted for more than 30 businesses in Italy, Spain and the US.
What makes RuleInside stand out?
- Five separate agents, not one bot — Shipping and Returns, Closing the Sale, Cart Recovery, Post-Purchase (checks in three days after delivery) and Customer Reactivation (contacts quiet buyers every 30 days) are each their own build with distinct brief, voice and escalation rules; stores can start with one and add others later.
- Native WordPress store data — one plugin connects WooCommerce, FluentCart or SureCart, so the agent checks price and stock on every search during a call, with no separate syncing layer; delivery times and free-shipping thresholds come from rules given at onboarding.
- Language switching mid-call — the agent detects the customer's language from the first message (English, Spanish, French, Italian and others) and switches without the shopper asking.
- Money decisions stay human — anything that moves money is queued for the owner's approval, and questions the agent cannot resolve arrive with the full conversation attached.
- Outbound on every plan — scheduled calls to past buyers and lead-generation calls are included on all plans; cart recovery for opted-in shoppers and 30-day reactivation are included on larger plans and can be added to any plan.
- Ongoing tuning — the team reads every call an agent could not resolve and adjusts it; a weekly report tracks conversations, resolutions and attributed sales.
- No storefront speed cost — a single widget script loads asynchronously and touches nothing in the checkout or payment flow.
Who should use RuleInside?
- WooCommerce stores buying Meta or Google traffic — catch the shopper who calls with one pre-purchase question instead of losing them to voicemail.
- Stores with checkout abandonment — have opted-in shoppers followed up by call or email within the hour of leaving checkout.
- Owners without support staff — cover chat, follow-ups and post-purchase check-ins without hiring, rostering or paying overtime.
- Multilingual EU stores — answer customers in the language they open with, without configuring translations.
What can you do with RuleInside?
- Fashion and sizing-heavy catalogues: the Shipping and Returns agent reads sizing, stock and returns policy mid-call and resolves the question before the customer hangs up.
- High abandoned-cart volume: Cart Recovery calls shoppers who agreed to be contacted and walks them back to checkout.
- Repeat-purchase stores: Customer Reactivation contacts dormant buyers every 30 days, with calls or messages prioritised for high-value customers.
- Post-delivery reviews: the Post-Purchase agent checks in three days after delivery, requests a review from happy customers and routes unhappy ones to a fix.
How does RuleInside work?
A free store audit asks ten yes-or-no questions about abandoned checkouts, missed calls and dormant buyers, then scores seven areas and puts a monthly euro figure on each. RuleInside then builds and tests each agent against the store's live orders, and the agent goes live within 24 hours of approval. After launch the team monitors unresolved calls daily and sends a weekly report.
Pricing
RuleInside is a paid, done-for-you service: a flat monthly retainer from 397 euro plus a one-off 1,200 euro per agent built. Managed plan tiers are Lite, Starter, Growth and Scale. The entry tier includes 1,000 voice minutes (roughly 330 conversations) and chat within fair use; usage beyond that is metered at a published rate, with no per-answer charge. A 30-day money-back guarantee applies to the managed plans; after the first 30 days, cancellation requires one month's notice.
FAQ
Do I need technical skills to use RuleInside?
None. RuleInside needs access to your WordPress store and about an hour of your time; the build, knowledge base and testing against live orders are handled by the team, and nothing reaches a customer until you have heard and approved it.
What happens if the agent cannot answer a question?
The agent says it cannot resolve the question rather than inventing an answer. The conversation is escalated to the owner with the full transcript attached, and any action that moves money is queued for approval rather than decided by the agent.
Is customer data secure?
Calls are encrypted in transit and at rest, customer data is never shared or sold, and any call is deleted on request. For stores serving EU customers, every sub-processor that touches the data is named on RuleInside's data processing page.
How long before an agent is live?
RuleInside states agents go live and start answering customers within 24 hours, with a weekly report tracking conversations, resolutions and attributed sales from day one.
