White label software resold under your own badge: the margin worked out, the app launched, and the client book kept for the agency that rebadges a vendor's product
Rebadgo is for the owner of a small United States agency, consultancy or coaching business who sells clients a product they did not build: a vendor's platform, portal, builder or tool, rebranded and priced as their own. The free worksheets say what the white-label platform leaves you and what the rebadged app costs to launch. Rebadgo Pro keeps the client book itself.
Priced, proposed, sold, renewed
Every client with the product they were sold, the seats, the wholesale and retail price, the vendor and the agreement, the renewal date, and the proposal and price sheet rendered under your badge from the book.
A reseller's client book is one list, and in most agencies it is a spreadsheet and the vendor's admin panel
- Every product resold with its wholesale price, your price and the margin per client, written down before the agreement is signed. The vendor's panel knows what it charges you; the invoices know what you charge; nobody knows the margin after the wholesale price went up in March. One line per product with both prices on it is what lets the owner see what the rebadge actually earns.
- Every client filed against the product they hold, with the seats, the price and the renewal date. A client list kept in the vendor's admin panel belongs to the vendor's contract, not to you. Filing each client in your own book with their seats, their price and their renewal is what makes the book yours when the reseller agreement ends or the vendor changes hands.
- Every renewal and price change recorded against the client, with the date and the proposal that carried it. A renewal handled from memory is a renewal missed. Holding the date against the client, with the price sheet that was signed and the change that was proposed, is what turns a churned client into a renewed one and a price rise into a conversation rather than an argument.
The free tools
The worksheets work on figures a reseller already has from the vendor's price list and their own plans: the wholesale price per client, the platform and setup fees, the price you will charge, the clients you have or expect, and the hours it takes to onboard each one. Each returns the arithmetic on those figures and nothing from a price list of ours, because we hold none.
- White label platform margin calculator: Put in the vendor's wholesale price per client, the platform and setup fees, your own price, your client count and your onboarding hours, and see the revenue, the vendor cost, the gross margin, the margin per client and the clients needed to cover the fee.
- White label app builder launch sheet: Put in the setup and branding cost of the rebadged app, the vendor's monthly and per-client fees, your price, the clients you expect and the launch budget, and see the first-year cost, revenue and net, the break-even clients and the annual price sheet.
Rebadgo Pro
Upgrading turns a worked margin into a book. The platform you priced on the worksheet is filed as the product you resell, each client is filed against it with their seats and their price, the renewal date is a reminder rather than a surprise, and the proposal and the price sheet render under your badge from the book rather than being retyped. $24 a month for the whole agency
