What is Profit Bid?
Profit Bid is a cloud SaaS platform that helps ecommerce merchants and agencies optimize paid advertising for real profitability — not just revenue. While ROAS can look healthy even when margins shrink, Profit Bid focuses on POAS (Profit on Ad Spend): gross profit attributed to ads divided by ad spend. It connects ecommerce stores such as WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, and OpenCart to ad platforms including Google Ads, Meta, TikTok, Microsoft Ads, Pinterest, and Amazon Ads. The platform calculates order-level profit by factoring in COGS, shipping, payment fees, and VAT, then sends profit-weighted conversion values to ad platforms — with automatic refund retractions when orders cancel. It also syncs A/C/X product labels to Google Ads to scale winners and exclude unprofitable SKUs, and offers an AI Agent (Proby) for daily POAS-driven recommendations. Over 10 million orders are analyzed monthly for profit, with an average Google Ads sync time of 50 milliseconds and 99.99% platform uptime.
Key Features
- POAS Dashboard — Real-time profit, trends, and channel-level visibility in one place.
- A/C/X Product Labels — Automatically labels products as Winners (POAS above 100%), Borderline (50-100%), or Losers (less than 50%) and syncs to Google Ads.
- Profit-Based Conversion Upload — Sends profit-weighted conversion values to Google Ads, Meta, TikTok, Microsoft, and Pinterest so bidding optimizes for margin.
- Product Analytics — POAS, cost, and profit per SKU for identifying which products to scale or cut.
- Feed & COGS Sync — Merchant Center XML feeds and cost of goods data built into profit calculations.
- AI Agent Proby — Autonomous optimization agent that monitors Shopping and PMax campaigns and suggests or auto-applies POAS-driven bid and budget adjustments.
- First-Party Tracking Pixel — Store-hosted pixel captures gclid, gbraid, wbraid, fbclid, and respects GDPR consent, ensuring accurate profit attribution.
- Multi-Touch Attribution* — Supports last-click, first-click, linear, position-based, and custom POAS report models.
Who is it for?
- Ecommerce merchants running Google Ads or Meta campaigns who want to stop spending on orders that look profitable but are not after costs.
- Agencies managing multiple client stores — Profit Bid supports up to 6 connected stores on the Scale plan, with bulk order limits.
- DTC brands with Shopify or WooCommerce stores looking to automate bid and budget decisions based on real profit data rather than revenue.
What can you do with Profit Bid?
- Scale profitable SKUs: Automatically push A/C/X labels to Google Ads so budget flows to products with POAS above 100% and drains from unprofitable ones.
- Improve Google Ads Smart Bidding: By uploading profit-weighted conversion values, Smart Bidding learns to optimize for profit instead of revenue.
How does Profit Bid work?
- Connect your store — Link Shopify, WooCommerce, or other supported platforms to Profit Bid. The platform syncs product data including COGS, fees, and VAT.
- Install tracking pixel — A store-hosted first-party pixel captures ad click IDs (gclid, gbraid, etc.) and ties them to orders.
- Calculate profit — Profit Bid calculates gross profit per order and per SKU, accounting for all costs.
- Upload to ad platforms — Profit-weighted conversion values are sent to Google Ads, Meta, Microsoft, and others so Smart Bidding optimizes for POAS.
- Optimize and automate — A/C/X labels sync to Google Ads, and the AI Agent Proby makes daily bid and budget recommendations.
Pricing
Profit Bid offers four paid tiers with monthly and annual (save ~17%) billing:
- Starter at $14.99/month: 1 store, 300 orders included, $0.03 per extra order.
- Growth at $39/month: up to 2 stores, 1,500 orders included, $0.025 per extra order.
- Pro at $79/month: up to 4 stores, 5,000 orders included, $0.02 per extra order, includes A/C/X labels and AI Agent.
- Scale at $149/month: up to 6 stores, 15,000 orders included, $0.015 per extra order. A 14-day free trial is available at profit-bid.com.
