PipelineGrader

PipelineGrader is a free, browser-based revenue audit tool for B2B SaaS that identifies where your pipeline is leaking by computing key metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), funnel efficiency, pipeline velocity, and more — all without sending data to a server.

What is PipelineGrader?

PipelineGrader is a suite of eight interactive calculators and a full audit mode that takes financial and operational inputs (e.g., ad spend, number of leads, deal value, churn rate) and outputs a graded report with prioritized action items. Everything runs client-side in your browser — no data is stored or transmitted. The tool is free and requires no account.

Key Features

• Client‑side processing — All calculations happen in your browser; data is never sent to a server and resets when you close the tab.
• Eight specialised calculators — CAC Optimizer, LTV Revealer, Funnel Leak Detector, Lead Source Analyzer, Pipeline Velocity Scan, MRR Growth Tracker, MarTech Optimization, and ROI & Payback Period. Each targets one revenue metric and gives a concrete action plan.
• Full pipeline audit — Runs all calculators simultaneously and produces a comprehensive report with letter grades (A–F), an impact‑vs‑effort matrix, and a prioritised top‑5 action list.
• Industry benchmarks — Each metric is compared against real B2B SaaS benchmarks (e.g., 3:1 LTV:CAC target, 25% target win rate) to contextualise results.
• No login required — Access all tools immediately; no email or account creation needed.

Who is it for?

• B2B founders and CEOs — Run the full audit to get a data‑backed view of where their revenue engine stands and which lever to pull first.
• Growth and marketing leaders — Use the CAC Optimizer and Lead Source Analyzer to identify wasted spend and optimise channel mix.
• RevOps and sales managers — Leverage the Funnel Leak Detector and Pipeline Velocity Scan to diagnose process bottlenecks and improve close rates.
• Solo operators and small teams — Get a complete diagnosis without hiring a consultant or dedicated RevOps hire.

What can you do with PipelineGrader?

• Identify overspend on acquisition — The CAC Optimizer shows exactly how much you're paying per customer versus the industry average (e.g., $2,400 vs. $600) and recommends cuts.
• Find the stage where deals go cold — The Funnel Leak Detector pinpoints which step of your funnel loses the most potential revenue and suggests a fix.
• Model future MRR — The MRR Growth Tracker projects your monthly recurring revenue under different churn and expansion scenarios.
• Audit your MarTech stack — The MarTech Optimization tool flags redundant or underused tools to reduce costs.

How does it work?

1. Choose a specific calculator or select "Run Full Audit" to use all tools at once.
2. Enter your numbers (e.g., total monthly ad spend, number of leads, average deal size, churn rate).
3. Instantly receive a grade (A–F), a comparison against industry benchmarks, and a ranked list of actions with estimated revenue impact.

Pricing

PipelineGrader is completely free. There are no paid tiers, no hidden costs, and no account required.

FAQ

Is PipelineGrader free?

Yes, all calculators and the full audit are free. No credit card or signup is needed.

Does PipelineGrader store my data?

No. Everything runs in your browser. Data resets when you close the tab and is never transmitted to a server.

What benchmarks does PipelineGrader use?

The tool uses industry benchmarks from sources like Gartner, Pavilion, and OpenView. For example, a healthy LTV:CAC ratio is 3:1 or higher, and a typical mid-market SaaS win rate is around 22%.

How long does the full audit take?

The full audit is designed to be completed in under 5 minutes, entering numbers for all calculators.

Can I export or share my results?

Results are displayed on screen only; there is no export or share functionality, but you can screenshot the report.