Palette Hunt is an AI-powered personal color analysis tool that determines your seasonal color type, skin undertone, and 30-color palette from a single selfie, then lets you preview those colors on your real face through AI-generated photoshoots, makeup, hair, and outfit try-ons.
What is Palette Hunt?
Palette Hunt is a web-based AI color analysis platform that takes one selfie uploaded in natural light and returns your seasonal type (e.g., Soft Autumn), skin undertone (warm, cool, or neutral), contrast level, and a full 30-color personalized palette. It also offers an AI Studio where you can see yourself in AI-generated photoshoots, try on virtual hair colors, makeup shades, and outfits — all rendered on your actual uploaded photo. The product is made by Palette Hunt (no company name other than the brand stated on the page) and is available at palettehunt.com.
Key Features
- Personal color analysis — Upload one selfie; get your season, undertone, contrast level, and a custom 30-color palette in minutes.
- AI photohoot — Generate magazine-style photoshoots (up to 5 images per session) with outfits styled in your best colors, using your own face.
- Virtual try-on — Preview lipstick, blush, eyeshadow, hair colors, and outfits on your real photo via the AI Studio (credits-based system: 400 credits on Complete plan, 2500 on Studio Pro).
- AI stylist chat — Describe a vibe or occasion, and the AI generates a preview of you wearing that look, with iterative adjustments.
- Seasonal style guide PDF (Complete and Studio Pro plans) — Downloadable guide with outfit, makeup, and accessory recommendations.
- Free analysis redos (Complete: 1 redo, Studio Pro: 3 redos) — Request a new analysis if you change your mind.
- Privacy guaranteed — Uploaded photos are stored securely; the page explicitly states "complete privacy guaranteed."
Who is it for?
- Fashion-conscious women who want to stop buying clothes that don't flatter their coloring — they can preview outfits in their palette before shopping.
- Beauty enthusiasts considering a new hair color or makeup shade — they can try on virtual colors on their own face before committing to a salon purchase.
- Busy professionals who want a quick, accurate color analysis without scheduling an in-person consultation — the entire process takes minutes.
What can you do with Palette Hunt?
- Find your season and undertone: Get a definitive answer on whether you're a Spring, Summer, Autumn, or Winter, plus warm/cool/neutral undertone, all from one selfie.
- Preview a complete photoshoot: Generate 5 AI-curated photoshoot images (e.g., "sunset at the beach") wearing your best colors, without a studio booking.
- Test makeup virtually: See how specific lipstick, blush, or eyeshadow shades look on your actual face before buying.
- Experiment with hair color: Try on blonde, brunette, copper, gray, and other shades before booking a salon appointment.
- Compare palettes: Use the side-by-side palette comparison tool to see how seasonal palettes differ.
How does Palette Hunt work?
- Sign in using Google or email to create an account.
- Upload one selfie taken in natural light (no makeup preferred).
- The AI analyzes your skin, hair, and eye colors to determine your season, undertone, and contrast level, then generates a 30-color palette.
- Use your palette to preview photoshoots, hair colors, makeup, and outfits in the AI Studio — all rendered on your uploaded photo.
Pricing
Palette Hunt is a one-time payment product with three tiers: Essential ($19), Complete ($29), and Studio Pro ($59). All include the personal color analysis, 30-color palette, and AI-generated photoshoot. Higher tiers add more AI Studio credits, free analysis redos, a style guide PDF, and priority support.
FAQ
Is the color analysis really free?
No, the analysis is part of a one-time paid plan starting at $19. The page mentions "free" only in the FAQ context of "Is the color analysis really free?" and answers that it is not — the analysis is included in the paid plans.
What are credits and how do they work?
Credits are used for AI Studio features like generating photoshoots, trying on hair colors, makeup, and outfits. The Complete plan includes 400 credits, and the Studio Pro plan includes 2500 credits. Credits do not expire and are a one-time allocation.
Do I lose my analysis or previews if I cancel?
Since there is no subscription, there is nothing to cancel. The analysis and previews are yours to keep after the one-time payment.
Is my photo private?
Yes, the site explicitly states "Complete privacy guaranteed" and a dedicated FAQ confirms photo privacy.
What kind of photo should I upload?
Upload a selfie in natural light with no makeup for best results. The AI works best with clear, front-facing photos.
