Loom is a screen recording and video messaging tool that uses AI to help teams communicate asynchronously with instant sharing and interactive features.
What is Loom?
Loom is a video messaging platform that lets you record your screen, camera, or both simultaneously, producing shareable videos with automated transcription, closed captions, and viewer analytics. It runs as a Chrome extension, desktop app (Windows and Mac), and web app, and is developed by Atlassian. Inputs include your screen activity and camera feed; outputs are hosted videos with optional password protection, expiring links, and custom backgrounds.
Key Features
- Screen and camera recording — Capture your screen, your webcam, or both together in a single video, with the ability to switch between layouts during recording.
- Trim and stitch video clips — Edit recordings by trimming unwanted sections or merging multiple clips into one video without leaving the app.
- Transcriptions and closed captions — Automatically generate searchable transcriptions and display captions in over 20 languages.
- Video privacy controls — Set passwords, expiration dates, and viewership restrictions (internal only, anyone with link, etc.) for each video.
- Custom background — Blur or replace your background with an image during camera recording, similar to video conferencing tools.
- Video and viewer insights — Track who watched, how much they watched, and when, with email notifications for completion.
- Integrations — Embed videos natively in Slack, Google Workspace, Jira, Salesforce, Figma, Confluence, and over 30 other tools.
- AI-powered features — Auto-generate titles, summaries, and chapters from your recording content.
Who is it for?
- Sales teams — Create personalized product demos and follow-up videos that can be shared instantly, reducing the need for live meetings.
- Engineers — Walk through code, bug reproductions, or architecture diagrams with clear voiceover and screen capture, saving hours of typing.
- Customer support — Record step-by-step tutorials or solutions for common issues, speeding up ticket resolution and reducing repeated explanations.
- Designers — Share design iterations, collect feedback asynchronously, and annotate prototypes using Loom’s camera overlay.
What can you do with Loom?
- Sales prospecting: Record a 30-second personalized video introducing your product and embed it directly in an email, then track whether the prospect watched it.
- Engineering walkthroughs: Capture a bug reproduction or pull request review with your webcam visible, add chapters so teammates can jump to key sections.
- Customer onboarding: Create a library of how-to videos covering account setup, feature navigation, and best practices, each with searchable transcripts.
- Design feedback: Share a screen recording of a prototype in Figma while you narrate your thought process, then reply to viewer comments right on the video timeline.
Pricing
Loom operates on a freemium model — the free tier includes unlimited recordings (up to 5 minutes each), basic viewer insights, and up to 25 videos stored. Paid plans (Business, Enterprise) offer longer recording limits, full analytics, custom branding, and priority support.
FAQ
Is Loom free?
Yes, Loom offers a generous free plan that includes unlimited recordings up to 5 minutes each, basic viewer tracking, and integrations with Slack and Google Workspace.
Does Loom work on Mac and PC?
Yes, Loom is available as a Chrome extension (works on any OS running Chrome), a desktop app for Windows and macOS, and a web-based recorder from any modern browser.
Can I record just my screen without my camera?
Yes, during recording you can choose to capture only your screen, only your camera, or both. You can switch between layouts on the fly.
What integrations does Loom support?
Loom integrates natively with Slack, Google Workspace, Jira, Asana, Salesforce, Figma, Confluence, Intercom, Zendesk, and over 30 other tools via embed or direct sharing.
How long can a Loom video be?
The free plan limits videos to 5 minutes. Business and Enterprise plans allow recordings up to 30 minutes and unlimited length, respectively.
