ASO Atlas is an App Store Optimization platform for iOS developers and app marketers who are tired of guessing. Most ASO tools estimate search volume with opaque models; ASO Atlas is built on real Apple Search Ads demand data, so the popularity and difficulty numbers you see reflect what Apple itself reports about how often people search a term.
The core workflow is keyword research that ends in a decision. You start from a seed keyword, your own app, or a competitor, and get suggestions scored by real demand, ranking difficulty and an opportunity score that weighs the two against each other. Every keyword shows the apps currently ranking for it, so you can see immediately whether a term is realistically winnable or locked up by incumbents with far more downloads.
Around that sit the tools you need to act on the research: daily rank tracking with historical charts across more than 60 storefronts, competitor gap analysis that surfaces keywords your rivals rank for and you do not, and a metadata optimizer for your title, subtitle and the 100-character keyword field that flags wasted characters and duplicates. An integrated screenshot studio lets you produce App Store creatives without leaving the tool.
ASO Atlas runs as a web platform and as a native macOS app, and ships an MCP server so AI assistants such as Claude can run keyword research, pull rankings and draft metadata directly. There is a free tier that requires no App Store Connect login, so you can research keywords within a minute of arriving, and a Pro plan at 100 dollars per year with unlimited apps and keywords.
