What is Zorin?
Zorin is a pricing intelligence platform for e-commerce sellers that uses elasticity modeling on your historical sales data to recommend profit-maximizing prices for every product in your catalog.
Key Features
- Elasticity modeling — Fits a demand model for each SKU, showing metrics like price elasticity (-1.47 in the example) and R-squared (0.91) to indicate fit quality.
- Promotion detection — Automatically identifies promotional spikes in sales history and excludes them so they don't distort the elasticity calculation.
- Confidence scores — Each recommendation includes a confidence rating derived from data density and model fit, so you know when to trust the suggested price.
- Van Westendorp price sensitivity meter — Sends four price-perception questions to your customers to reveal an acceptable price range (between the point of marginal cheapness and marginal expensiveness) and an optimal price point.
- Catalog overview — Displays every product's action (RAISE, LOWER, HOLD) and estimated profit lift in one table, with the ability to apply changes individually or all at once.
- No integration required to start — You can begin with just a CSV upload; the first recommendation arrives in about five minutes.
- Shopify and WooCommerce sync — Available on the Growth and Scale plans; BigCommerce and other integrations are announced as coming.
Who is it for?
- E-commerce store owners who want to replace gut-feel pricing with data-driven recommendations that maximize profit margins.
- DTC brands and Shopify/WooCommerce sellers who want to automate price optimization without hiring a data scientist or building custom analytics.
- Merchants with seasonal sales who need a model that accounts for promotions and demand shifts before suggesting a price.
What can you do with Zorin?
- Increase profit margins: Upload your sales history and get specific price recommendations with projected lifts (e.g., +18.3% for an under-priced headphone SKU).
- Identify mispriced products: Zorin flags SKUs that are priced too low or too high relative to your customers' price sensitivity.
- Simulate price changes: On Growth and Scale plans, use the what-if simulator to test the profit impact of different prices before applying them.
- Validate with customer research: Use the Van Westendorp meter to collect willingness-to-pay data from real customers and compare it against your elasticity model.
How does Zorin work?
- Upload a CSV of past transactions or connect your Shopify/WooCommerce store.
- Zorin fits a statistical demand model that learns how demand shifts with price for each product.
- Review profit recommendations with confidence scores, then apply them across your catalog.
Pricing
Zorin is offered as a paid subscription with a 7-day free trial (no credit card) while in beta. The Starter plan costs 39 dollars per month for up to 25 products and CSV upload only; Growth costs 99 dollars per month for up to 150 products with store sync and a what-if simulator; Scale costs 249 dollars per month for unlimited products and multi-store support.
FAQ
Do I need a developer or data scientist to use Zorin?
No. Zorin is designed for merchants without technical expertise. You just upload a CSV or connect your store, and the platform handles the demand modeling automatically.
How much sales data do I need before it works?
The page doesn't state a minimum product count or transaction volume, but the confidence score indicates whether your data density is sufficient. The example dashboard shows 1,247 data points producing a high confidence rating.
What happens to my sales data?
Zorin never shares, sells, or uses your data to train other merchants' models. Your elasticity model is isolated to your own historical data, and you can request permanent deletion by emailing [email protected].
Is there a free trial?
Yes, every plan starts with a 7-day free trial that requires no credit card. This is available while the product is in beta.
