WooTrack is a WooCommerce and Shopify plugin that automates Google Ads campaigns and tracks true profitability using POAS (Profit on Ad Spend) metrics. It eliminates manual campaign management by creating and optimizing Shopping and Performance Max campaigns, while providing real-time profit dashboards that account for COGS, shipping, payment fees, and VAT.
What is WooTrack?
WooTrack is a profit-tracking and campaign automation tool for WooCommerce and Shopify stores. It connects to Google Ads and Merchant Center via API, takes store order and cost data as input, and outputs automated campaign creation, bid adjustments, and product-level profitability reports. The software is developed by WooTrack (profitmetrics.io).
Key Features
- Auto Campaign Creation — Automatically builds Shopping and Performance Max campaigns with proper structure, conversion goals, and bidding strategies.
- Real-Time POAS Dashboard — Displays net profit, POAS ratio, revenue vs. profit comparison, and daily trends with VAT-aware calculations for EU businesses.
- Smart A/C/X Product Labeling — Categorizes products as Winners (A, POAS > 100%), Borderline (C, POAS 50-100%), or Losers (X, POAS < 50%) and syncs labels to Google Ads.
- Conversion Upload to Google Ads — Sends profit data as offline conversions, enabling Google’s AI to optimize for profit rather than revenue.
- COGS Management — Allows setting purchase costs individually or via bulk editing; profit calculations include discounts, shipping, payment fees, and packaging.
- Server-Side Tracking — Supports server-side conversion tracking for Google Ads and GA4 on WooCommerce and Shopify.
- Merchant Center XML Feed — Generates optimized product feeds with automatic custom label sync.
- Orders Profit Breakdown — Shows profit details per order, including COGS, VAT deduction, and net profit.
Who is it for?
- WooCommerce store owners who want to stop manually managing Google Ads and instead have AI handle campaign creation, bidding, and budget optimization based on real profit signals.
- Shopify merchants needing accurate profit tracking per product and automated Google Ads campaigns without hiring an agency.
- EU-based ecommerce businesses that require VAT-aware profit calculations to understand net profitability after tax.
- Store owners struggling with ROAS who want to switch to POAS (Profit on Ad Spend) as their optimization metric to avoid scaling unprofitable products.
What can you do with WooTrack?
- Auto-pause losing products: WooTrack’s X-labeled (unprofitable) products can be automatically excluded from Google Ads campaigns, stopping wasted ad spend.
- Scale winning products: A-labeled products (POAS > 100%) receive budget increases automatically — up to user-defined maximum limits — while underperformers get bid adjustments.
- Optimize for profit, not revenue: By sending net profit data to Google Ads as offline conversions, store owners enable Google’s Smart Bidding to target a profit goal (POAS) rather than a revenue target (ROAS).
How does WooTrack work?
- Connect your store — Install the WooTrack plugin on WordPress for WooCommerce or connect Shopify from the WooTrack account dashboard.
- Link Google Ads and Merchant Center — One-click OAuth authentication.
- Enable automation — Turn on campaign creation and auto-optimization; WooTrack creates Shopping and Performance Max campaigns.
- Let it run — The system monitors campaign performance daily, adjusts ROAS/POAS targets, scales budgets for winners, and pauses losers based on user-defined thresholds.
Pricing
WooTrack offers a single plan at $14.99/month, which includes full access to campaign automation, product labeling, profit tracking, and priority support. A 14-day free trial is available without requiring a credit card.
FAQ
Does WooTrack work with Shopify?
Yes, WooTrack supports both WooCommerce and Shopify. Shopify users connect their store from the WooTrack My Account page.
Is my data secure?
WooTrack communicates with Google Ads via official API using OAuth; it never sees or stores Google credentials. Sales data stays on the store server and is only sent directly to Google.
Can I cancel anytime?
Yes, subscriptions can be canceled at any time from the account dashboard with no fees. The license remains active until the end of the billing period.
