UGC VZ is a free creator directory focused on the DACH market. International and local brands can filter creators by niche, city and platform, compare self-stated rates and portfolios, and request contact details for a shortlist in one step. There's no middleman fee. Developers and AI agents get the same search through a public MCP server and REST API.UGC VZ is a German-language web directory of more than 570 UGC creator profiles that lets brands search by product and topic, review work samples and stated rates, and request the contact details of their favourites at no cost.
What is UGC VZ?
UGC VZ is a browser-based directory of user-generated-content creators aimed at German-speaking brands. A brand enters its product, target audience and desired video format — or starts from one of the site's example briefings — and the directory returns matching creator profiles with topic labels, portfolio samples and the creator's own Preisvorstellung. Chosen profiles are collected into a shortlist, and the available contact information is delivered to the brand by email. Searching, requesting contacts and maintaining a creator profile are all free; the page states that content production, fees and usage rights are settled directly between brand and creator, with no brand login required.
What makes UGC VZ stand out?
- 570+ creator profiles — public entries with avatar, topic list, sample work and an optional price expectation, so brands can judge fit before making contact.
- AI-assisted search — a language model helps interpret the query and order matching creators; per the page, only the search query is sent to OpenRouter, not the creator database, and the brand makes the final selection.
- Voice search — a "Sprachsuche starten" control lets users speak their brief instead of typing it.
- Free contact requests — the brand compiles favourites and receives the available contact details by email; the request does not book an order.
- Creator-set pricing on display — one profile quotes 180 € for a 30 to 60 second video with one hook and one cut, plus 40 € for 3 months of usage rights, 90 € for 12 months, 60 € for a Spark Ad code, 35 € per extra hook variant and 50 € for raw footage; other creators list from 150 € per video or from 200 € including three months of usage rights.
- Free creator profiles without commission — creators register, show work samples, state their offer and keep their details current, then handle fee, timing and usage rights themselves.
- Agency track record — Vattenfall, Casio, Oxford, Rewe, Autohero and Fleurop are named as partners for the site's agency work.
How does UGC VZ work?
The page describes four steps. First, describe the product — name the product, target audience and video format, or load an example briefing. Second, compare topics, price expectations and work samples inside the creator profiles. Third, assemble a selection and receive the available contact details by email. Fourth, contact the creators directly to settle availability, fee and usage rights.
Who should use UGC VZ?
- Brand and performance marketers: build a shortlist of creators for talking-head, unboxing or review formats and compare stated rates before any contract exists.
- E-commerce and DTC shops: find creators in niches such as Beauty, Home & Interior, Mama & Familie, Finanzen, Fitness, Reisen, Gaming or Pets and request contacts by email.
- Small brands without an agency: search and request contacts without a brand login, then negotiate production and usage rights directly with the creator.
- UGC creators: publish a free profile with portfolio samples and price expectations to be found by brands, with no commission deducted by the platform.
What can you do with UGC VZ?
- Beauty or food brands: search by topic and format, review the creator's existing Reels-style samples, and shortlist profiles whose work matches the product before emailing them.
- App and SaaS marketers: look for creators offering demo or talking-head formats and compare their quoted price for a 30 to 60 second video with hook variants and raw footage.
- Agencies: scan public profiles and price expectations to assemble a pool of creators for several client briefs without paying for access to the directory.
- New creators: register a profile, upload work samples, state rates starting at a figure of your choosing, and let brands find you.
Pricing
Searching creators, reviewing profiles, requesting contact details and creating a creator profile are free. Content production and optional agency services are arranged separately and priced directly between brand and creator; no platform commission is mentioned for creator profiles.
FAQ
Is UGC VZ really free?
Yes. Searching creators, checking profiles, requesting contact data and setting up a creator profile cost nothing. Only content production and optional agency services are agreed separately, and those terms are negotiated directly between the brand and the creator.
What happens after I send a contact request?
You receive your selection together with the available contact information by email, and you then approach the creators yourself. The page states explicitly that the request does not book an order or create any obligation to commission content.
How do I find creators that fit my product?
Enter the product, target audience and desired format into the search — the AI component only helps interpret the query and rank matches. Afterwards you compare profile data, price expectations and existing work samples; availability and final details you clarify directly.
Do I need a brand account?
No. The search is advertised as free and "ohne Brand-Login", so no brand account is required to look through the public creator profiles or to submit a contact request.
What topics are covered in the directory?
Listed topics include Beauty, Mode and Fashion, Schminken, Haare, Schmuck, Food, App-Demo, Home & Interior, Mama & Familie, Finanzen und Talking-Head, Fitness & Wellness, Männer & Grooming, Reisen & Outdoor, Hunde & Haustiere, Gaming and Lifestyle.
