fnel

fnel is a lightweight funnel analytics tool for solo founders that tracks user drop-offs in real-time with a one-line setup, enabling faster conversion optimization.

What is fnel?

fnel is a web-based analytics platform by Yaro Labs that focuses exclusively on funnel visualization. It takes event tracking calls (fnel.track('step_name')) and outputs a real-time dashboard showing step-level conversion rates and drop-off percentages. The tool is designed for minimal setup: add a JavaScript snippet, define steps, and start monitoring within minutes.

Key Features

• One-line setup — Add fnel.init('api-key') and instrument steps with fnel.track('step_name'). No servers, databases, or dashboards to configure.
• Real-time funnel visualization — See live counts and conversion percentages for each step (e.g., landing ➝ signup ➝ email verification). The dashboard updates as events arrive.
• Smart drop-off detection — Automatic alerts when a step suddenly underperforms (e.g., a 40.1% drop at payment page triggers a warning).
• A/B test validation — Compare step-level conversion for variants (e.g., CTA button color, pricing plan) with confidence percentages.
• Developer-friendly API — Simple JavaScript SDK; also available for React, Vue, and Angular.
• Export capabilities — Pro plan and above allow CSV/JSON export of funnel data.

Who is it for?

• Solo founders who need to spot conversion leaks quickly without hiring a data team.
• Indie SaaS builders tracking signup-to-activation funnels with limited event volume (up to 5,000/month free, 100,000/month Pro).
• Agency owners who want to validate lead-generation campaigns by tracking form submissions through qualification and booking.

What can you do with fnel?

• SaaS signup flow — Track landing page views, signup completions, email verification, onboarding progress, and activation. See where users stall.
• E-commerce checkout — Monitor cart additions, shipping info, payment page visits, and order placement. The live demo shows "Cart (100%) → Shipping (71.5%) → Payment (59.9%) → Order Placed (87.5%)".
• Lead-gen funnel — Track form submissions, qualification, and booked calls. Identify which campaign sources convert best.

Pricing

fnel offers a free Starter plan (5,000 events/month, 3 funnels, basic drop-off analysis) and a Pro plan at $12/month (or $9.99/month billed annually) with unlimited funnels, 100,000 events/month, advanced analysis, and exports. A Lifetime Access plan is available for $179 one-time (limited seats) with all Pro features and no recurring fees.

How does fnel work?

1. Sign up and get an API key.
2. Install the fnel package via npm or CDN.
3. Initialize with fnel.init('your-api-key') in your app.
4. Call fnel.track('step_name') at each funnel step you want to measure.
5. View the real-time dashboard showing step counts, conversion rates, and drop-off alerts.

Pros and cons

• Pros: Extremely quick setup (stated as under 5 minutes); real-time updates; built-in A/B test comparison; transparent pricing with a free tier.
• Cons: Free tier is limited to 5,000 events and 3 funnels; no raw event export on the free plan; focused on funnels only (not a full analytics platform).

FAQ

How is fnel different from GA or Mixpanel?

fnel is purpose-built for funnels with no complex schemas. One snippet gives you step-level drop-off detection and real-time conversion rates without days of setup.

Is there a Free plan?

Yes. The Free Starter includes up to 5,000 events/month and 3 funnels. No credit card required.

What does the Pro plan cost?

Pro is $12/month (or $9.99/month billed annually) with 100,000 events, unlimited funnels, advanced drop-off analysis, and CSV/JSON exports.

How does setup work?

Add fnel.init('api-key') and instrument steps with fnel.track('step_name'). Most founders see their first funnel in about 5 minutes.

Is my data secure?

fnel uses HTTPS/SSL for data in transit and encrypts data at rest. You own your data and can export it. The service is GDPR-ready.