SwipeToLaunch is a web-based launch directory for startups, SaaS products and apps that replaces the usual upvote race with a Tinder-style swipe deck: visitors swipe right to "launch" a product or left to pass, and every swipe counts as one vote.
What is SwipeToLaunch?
SwipeToLaunch is a product launch directory where new startups and apps appear one card at a time in a swipe deck. You swipe right to vote "launch" or left to vote "pass" — no account is needed — and the site ranks every product on a public board by the share of swipes that said launch, weighted against how many people swiped. Makers submit a product by pasting a link; the site pulls the name, logo, screenshot and a short description automatically, and the listing goes live immediately with a moderator review within about a day.
How does SwipeToLaunch work?
Each product appears as a single card in a deck of 20 cards, which you drag or advance with the left and right arrow keys. Swipe right if you like the idea, left if you don't — every swipe is one vote, limited to one per person per product, and it cannot be changed afterwards. A product's headline score is the raw share of swipes that said launch, while the board's community rank weighs that approval against the number of swipes, so 100% from 2 swipes sits below 92% from hundreds.
What makes SwipeToLaunch stand out?
- Swipe-to-vote deck — products are shown one card at a time in 20-card decks, draggable or navigable with the arrow keys; right means launch, left means pass.
- Approval-share scoring — the percentage displayed is the raw share of swipes that voted launch, not a running upvote total.
- Community rank weighting — board order balances approval share against swipe volume, so a product with 100% from 2 swipes ranks below one with 92% from hundreds.
- One vote per person — each person votes once per product and the vote cannot be changed.
- Link-only submission — paste a URL and the platform pulls the name, logo, screenshot and short description; the process takes about a minute and needs no account.
- Instant publishing with human review — submitted products go live at once, then a moderator reviews them within roughly a day.
- Categorised listings — products carry a category (Productivity, Business, Sales, Music & Audio, Health & Fitness, Entertainment) plus tags such as AI, Web, Chatbot, Documents and Project Management.
- Founder pages — founders get a public page of their own, and visitors can swipe on founders as well as products.
Who should use SwipeToLaunch?
- Indie hackers and solo makers: submit a product by pasting a link and get a public listing with a position on a board currently holding 97 products, with no account and no fee.
- Startup founders and launch teams: supplement a one-day launch spike with a listing that keeps collecting swipe votes and links to a founder page.
- Product hunters and early adopters: browse a deck of newest and featured launches — including Linear, Hoppscotch, marimo, Bruno, Bun, Plausible, OrbStack and Val Town — and vote on what deserves attention.
- Marketing and sales people: watch the ranking board to see which new tools are earning community approval, with per-product tallies shown as "23 launch · 0 pass".
What can you do with SwipeToLaunch?
- Makers launching a product: paste the product URL, check the auto-pulled name, logo, screenshot and description, and the listing is added to the deck in about a minute.
- Visitors voting on launches: swipe through the deck to push liked products up the board, opening a detail page for any card that needs a closer look.
- Analysts browsing the board: view the full board of 97 products, or browse the newest submissions sorted by recency, each with its swipe count and approval share.
- Founders building a public profile: publish a founder page that people can swipe on, separate from the product listing.
Pricing
Adding a product to SwipeToLaunch is free and requires no account. Products listed in the directory carry their own labels — "Free tier" for Linear, "Paid" for Sakha and Property Alerts USA — but those describe the listed products, not the directory itself.
FAQ
Is SwipeToLaunch free?
Yes — makers add a product by pasting a link at no cost and without creating an account, and swiping requires no sign-up either.
How is a product's score calculated?
The displayed percentage is the raw share of swipes that said launch. One person gets one vote per product and it cannot be changed. Board order weighs that share against the total number of swipes a product received.
Do I need an account to submit or vote?
No. Both swiping and product submission work without an account; a submission only needs a product link, and moderators review new listings within about a day.
Can I change my vote after swiping?
No. Votes are final — each person votes once per product and the choice cannot be edited, which is why the board's community rank also weights approval by how many people swiped.
What kinds of products are listed?
Startups, SaaS and apps across categories such as Productivity, Business, Sales, Music & Audio, Health & Fitness and Entertainment, tagged with labels like AI, Web, Chatbot, Documents and Project Management.
Alternatives
Product Hunt, which ranks launches through upvotes, comments and daily leaderboards rather than swipe votes.
