subba is an AI receptionist for appointment-based small businesses: it answers enquiries arriving by phone call, web chat, email, SMS and booking form, replies in the owner's voice, books the customer into the diary, and takes a deposit or full payment.
What is subba?
subba is an AI receptionist aimed at businesses that book customers by hand, such as plumbers, dentists, salons, gyms and garages. It takes incoming enquiries from a phone line, web chat, email, SMS or a website booking form as input; it reads each message, filters spam, checks availability against the diary, replies in the business's own tone using learned services and prices, books the slot, collects a deposit or full amount through the owner's own Stripe account, and sends a text confirmation. It runs as a hosted web service, plugs into an existing site with a one-line change to the contact form, and on its Managed plan comes with a booking website and a registered .co.uk domain. The page does not name the company or team behind it.
What makes subba stand out?
- Answer speed — the site states under 10 seconds to answer every enquiry, running 24/7 including nights, weekends and holidays, so the first reply lands before a competitor has read the message.
- Multi-channel intake — web chat, email, phone and SMS feed the same booking flow, plus a website booking form for customers who prefer self-service.
- Draft-then-automatic control — owners can start with subba writing replies for approval and switch to fully automatic once they trust it; every enquiry, booking and payment is logged and can be intervened on at any point.
- Payments to your own Stripe — deposits or full amounts are collected at the time of booking and paid straight to the business's Stripe account, with reminders and rescheduling to cut no-shows.
- Automatic Google review requests — the day after a visit subba asks happy customers to leave a Google review, with no extra charge for the feature.
- Integrations — WordPress, Contact Form 7, Gravity Forms, Google Calendar, Stripe, Squarespace, Webflow and Wix, with no rebuild required for existing sites.
- Setup options — a one-line change for sites that already exist, or a done-for-you booking site and domain live in about 5 working days.
Who should use subba?
- Trades such as plumbers, electricians and builders: capture after-hours boiler service or repair enquiries and book them into the diary with a deposit taken, as in the page's Northside Heating example.
- Salons, barbers and beauty businesses: fill balayage, haircut and colour slots by answering booking requests and collecting a deposit link to hold the appointment.
- Clinics, dentists, therapists and vets: handle new-patient checkups and hygienist requests, sending confirmations and details by text.
- Studios running yoga, pilates and fitness classes: reply to class availability questions instantly and book people into beginner sessions.
What can you do with subba?
- Solo and small service businesses: point an existing website contact form at subba and let it reply and book without hiring staff or changing the site.
- Businesses with no website: buy the Managed build, get a booking website and .co.uk domain, and take bookings with Stripe deposits live in about 5 working days.
- Existing Google Calendar users: let subba check availability against Google Calendar and drop confirmed bookings straight into the diary.
- Owners chasing reviews: trigger automatic Google review requests the day after each visit instead of asking customers manually.
How does subba work?
- Get set up: add a one-line change to your existing site, or have subba build your booking site and register your domain, live in about 5 working days.
- It answers and books: subba reads each enquiry, filters spam, replies in seconds in your voice, checks availability and books the customer in.
- You get paid: a deposit or the full amount lands in your Stripe account, with reminders to reduce no-shows.
Pricing
subba is a paid subscription with no free tier shown. Starter is £9.99/month for 50 AI enquiries, Managed is £19.99/month for 150, Pro is £49.99/month for 300 and Studio is £99.99/month for 750. Every plan includes unlimited bookings and the cost scales with AI enquiries used. An AI phone receptionist add-on starts at £29.99, and the done-for-you website build is £200 followed by £19.99/month. No contract, cancel anytime; going over the monthly enquiry allowance does not break anything and you can move up a plan.
FAQ
What happens if I go over my monthly enquiry allowance?
Nothing stops working. subba notifies you when you are close to your monthly AI enquiry limit, and you can move up a plan whenever it makes sense. The page states there are no surprise charges for exceeding the allowance on Starter, Managed, Pro or Studio.
Do I need to rebuild my existing website to use subba?
No. You point your existing contact form at subba with a one-line change and keep everything else as it is. If you have no website at all, the Managed plan builds a booking site and registers and manages a .co.uk domain for you, usually live in about 5 working days.
Does subba actually book customers, or only reply?
Both. It answers the enquiry in seconds and, when the customer wants a slot, checks availability, books it, takes the payment and sends a confirmation. You can also keep it in a drafting-only mode where replies wait for your approval.
How much does the AI phone receptionist cost?
Phone answering is an add-on rather than part of the base plans: the page lists it from £29.99, on top of a subscription that starts at £9.99/month. Web chat, email, SMS intake, bookings and Stripe payments are included on the subscription plans.
Is my data private?
Enquiries are processed only to write a reply and are not sold or used to train public models, recipient details are stored securely, and you can export or delete your data. The full detail is in subba's Privacy Policy.
