Sponsee — The Sponsorship CRM for Streamers
Sponsee is the sponsorship relationship management platform purpose-built for live content creators who treat their channel as a legitimate business. Designed specifically for Twitch, YouTube Live, TikTok Live, and Kick streamers, Sponsee replaces the chaotic mix of direct messages, email threads, scattered notes, and fragmented spreadsheets with a unified, professional system for managing brand partnerships from initial outreach through final payment.
The Problem Sponsee Solves
Successful mid-tier streamers—those with 100 to 5,000 concurrent viewers—often generate substantial sponsorship revenue. Yet many manage these valuable business relationships using the same informal tools they use for chat with friends. Sponsorship deals get lost in DM histories. Contract terms disappear into email archives. Deliverable deadlines slip through cracks. Payment reminders become awkward, repeated requests. Without proper systems, creators leave money on the table, miss opportunities, and struggle to scale their sponsorship revenue while maintaining quality relationships with brands.
Sponsee eliminates this friction by providing creators with enterprise-grade deal management without the enterprise-grade complexity or cost.
How Sponsee Works
Sponsee operates as a focused pipeline system where each sponsorship deal moves through clearly defined stages, from initial brand outreach through contract negotiation, deliverable completion, and final payment. Creators can track every deal's status at a glance, ensuring nothing falls through the cracks.
Deal Pipeline & Organization: Every sponsorship relationship lives in one searchable, filterable dashboard. Add new opportunities, move deals through stages, and assign ownership of follow-ups. See at a glance which deals need attention, which brands are waiting on responses, and which payments are overdue.
Centralized Deal Information: Store briefs, contract terms, deliverable requirements, agreed-upon rates, and special negotiation notes in one place per deal. No more hunting through email for what a brand actually asked for or what rate was agreed upon three months ago.
Deliverable Tracking: Create task lists tied to each sponsorship. Track what content needs to be created, when it's due, what platforms it should run on, and whether it's been completed. Brands see exactly what they're paying for; creators know exactly what they've promised.
Payment Management & Late-Payment Automation: Record payment terms, due dates, and amounts directly in each deal. Sponsee sends automated reminders when payments become overdue, eliminating the uncomfortable back-and-forth of chasing money already earned. Creators maintain complete financial control—payments go directly to their accounts, and Sponsee never takes custody of funds.
CPVH-Based Pricing Benchmarks: Sponsee includes competitive benchmarking based on Cost Per Viewer Hour (CPVH), the industry standard for streaming sponsorships. Creators can input their typical concurrent viewer counts and category to see what other creators in their tier are charging. This data-driven approach removes guesswork from rate negotiations and helps streamers quote confidently without underselling.
Notes & History: Every interaction—call summary, negotiation outcome, brand feedback—gets logged with timestamps. Build institutional knowledge about each brand relationship over time.
Who Sponsee Is For
Sponsee is built for independent mid-tier creators who have moved beyond casual sponsorships and treat their channel as a real business. This typically means streamers with:
- 100 to 5,000 concurrent viewers
- Meaningful, recurring sponsorship revenue (typically $500+ per month)
- Multiple active brand relationships at any given time
- A desire to operate professionally without losing creative control or taking cuts from their earnings
Sponsee is not a marketplace. It does not connect
