Serva is a free Instagram embed widget that generates a lightweight embed code for displaying an Instagram feed on any website, while handling the Meta API and updates automatically.
What is Serva?
Serva is a web-based tool that connects your Instagram account and produces an embed code you can paste into any website that supports custom HTML. It takes your Instagram posts and renders them as a clickable, auto-updating feed on your site. The service runs entirely in the cloud, so you don't need to install plugins or manage tokens yourself. Serva is developed by the team behind getserva.com and is currently in a pre-launch phase with a "Stay Updated on Our Launch" newsletter signup.
Key Features
- One-minute installation — Generate an embed code after connecting your Instagram account, then paste it into your site; no coding or plugins required.
- Automatic feed syncing — Feeds refresh every 24 hours on the free plan and every 60 minutes on the Pro plan, so your site always shows recent posts.
- No API management — Serva handles Meta’s Instagram API internally, including token refreshes and breaking changes, so you never have to deal with permissions.
- Works with any site builder — Compatible with Webflow, WordPress, Framer, Shopify, Squarespace, and any site that allows custom HTML embeds.
- Performance-friendly — Built to avoid heavy scripts and unnecessary requests that can slow down pages and hurt Core Web Vitals.
- Free forever plan — Includes unlimited sites, 1,500 views per month, 6 posts per feed, 1 feed, and a Serva badge on hover.
- Pro white-label option — Removes the Serva badge, increases sync frequency to 60 minutes, and bumps limits to unlimited views, posts, and feeds.
- Privacy compliant — Serva does not collect or store any personal data about your site visitors.
Who is it for?
- Web developers — Quickly add a client’s Instagram feed to a custom-built site without writing API integration code.
- Designers — Embed a feed into Webflow or Framer prototypes and production sites, with no plugin dependencies.
- Site owners — Showcase your brand’s Instagram content on a landing page or blog without slowing down your page load.
- Agencies — Manage multiple client feeds from one dashboard, with white-label branding on the Pro plan.
What can you do with Serva?
- Portfolio showcase — Embed your latest Instagram work on your personal site to keep your portfolio current without manual updates.
- Client websites — Add a feed to a client’s site in under a minute and hand over maintenance; sync runs automatically.
- Marketing pages — Place a social proof feed on product pages; the free tier supports up to 1,500 views per month, enough for many small business pages.
- Multiple feeds — You can create and manage multiple embeds based on your plan; the Pro plan supports unlimited feeds.
How does Serva work?
- Connect your Instagram account to Serva.
- Configure your feed (which posts to show, etc.) and generate an embed code.
- Copy the provided HTML snippet and paste it into your website’s code.
- Serva automatically fetches new posts and updates the feed on the schedule determined by your plan (24h free, 60m Pro).
Pricing
Serva is freemium. The Free plan costs $0 forever and includes unlimited sites, 1,500 views per month, 6 posts per feed, 1 feed, and a Serva badge on hover. The Pro plan removes the badge and provides unlimited views, posts, and feeds with faster sync (60 minutes), priced at $4.20 per month billed yearly or $5.99 per month billed monthly. No credit card is required for the free plan, and you can cancel Pro at any time from your dashboard.
