Serva is a free Instagram embed widget that generates a lightweight embed code for displaying an Instagram feed on any website, while handling the Meta API and updates automatically.
What is Serva?
Serva is a web-based tool that connects your Instagram account and produces an embed code you can paste into any website that supports custom HTML. It takes your Instagram posts and renders them as a clickable, auto-updating feed on your site. The service runs entirely in the cloud, so you don't need to install plugins or manage tokens yourself. Serva is developed by the team behind getserva.com and is currently in a pre-launch phase with a "Stay Updated on Our Launch" newsletter signup.
Key Features
- One-minute installation — Generate an embed code after connecting your Instagram account, then paste it into your site; no coding or plugins required.
- Automatic feed syncing — Feeds refresh every 24 hours on the free plan and every 60 minutes on the Pro plan, so your site always shows recent posts.
- No API management — Serva handles Meta’s Instagram API internally, including token refreshes and breaking changes, so you never have to deal with permissions.
- Works with any site builder — Compatible with Webflow, WordPress, Framer, Shopify, Squarespace, and any site that allows custom HTML embeds.
- Performance-friendly — Built to avoid heavy scripts and unnecessary requests that can slow down pages and hurt Core Web Vitals.
- Free forever plan — Includes unlimited sites, 1,500 views per month, 6 posts per feed, 1 feed, and a Serva badge on hover.
- Pro white-label option — Removes the Serva badge, increases sync frequency to 60 minutes, and bumps limits to unlimited views, posts, and feeds.
- Privacy compliant — Serva does not collect or store any personal data about your site visitors.
