MyAnalytics is a privacy-focused web analytics platform that serves as a simpler alternative to Google Analytics, focusing on real growth metrics without tracking personal data.
What is MyAnalytics?
MyAnalytics is a lightweight analytics tool that collects anonymous visitor data on websites, producing reports on real-time traffic, geographic distribution, technology usage, conversion funnels, and revenue. It runs entirely on the web and is developed by an independent team focused on privacy compliance.
Key Features
- Real-time analytics — See live visitor activity as it happens, with updates every few seconds.
- Geographic and technology reports — Identify visitor countries, devices, browsers, and operating systems without identifying individuals.
- Conversion funnels — Track user flows from landing page to goal completion, with visual funnel analysis.
- Revenue tracking — Connect e-commerce data to monitor sales and conversion value per campaign.
- Lightweight tracking code — Script is less than 1KB in size, ensuring minimal page load impact.
- Privacy compliance — No cookies or IP storage, making it GDPR, CCPA, and PECR compliant by default.
Who is it for?
- Small business owners — Monitor website performance and marketing ROI without complex setup or privacy headaches.
- Privacy-conscious site operators — Gain actionable insights while respecting visitor privacy and avoiding cookie consent pop-ups.
- Beginners in analytics — Start with a free tier and simple dashboard that avoids the steep learning curve of Google Analytics.
- Freelancers and bloggers — Track audience growth and content engagement with minimal performance overhead.
What can you do with MyAnalytics?
- Real-time monitoring: Watch live visitor counts, page views, and active pages to gauge immediate campaign impact.
- Audience analysis: Review country-level maps and device/OS breakdowns to tailor content or ads regionally.
- Conversion optimization: Build funnels from landing pages to signups or purchases, identify drop-off points, and improve flow.
- Revenue attribution: Link revenue data to traffic sources to see which channels drive the most value.
Pricing
MyAnalytics operates on a freemium model. The free tier includes basic features with limited daily hits, while paid plans unlock higher traffic limits, advanced reports, and priority support. Specific pricing tiers are available on the website.
Pros and Cons
- Pros: Privacy-first design, no cookie banners needed, smaller script than Google Analytics, free tier available, easy setup.
- Cons: Fewer advanced features than Google Analytics (e.g., no A/B testing or session recording), smaller community and integrations ecosystem.
FAQ
Is MyAnalytics free?
Yes, MyAnalytics offers a free tier with basic analytics for websites with low traffic volumes. Paid plans are available for higher traffic and additional features.
What does MyAnalytics do with visitor data?
It collects anonymous, aggregated data only — no IP addresses, no cookies, no personal identifiers. This data is used solely for generating website analytics reports and is never sold or shared.
Can I migrate to MyAnalytics from Google Analytics?
Yes, MyAnalytics provides a simple tracking code snippet to replace the Google Analytics script. No migration of historical data is supported, but you can start fresh with privacy-focused tracking.
