Mapster is a purpose-built in-product survey tool for SaaS teams that collects NPS, CSAT, CES, and PMF feedback with every response linked to a real user, starting at $19/month with a permanent free plan.
What is Mapster?
Mapster is a lightweight JavaScript widget that runs inside web applications to display surveys and collect user feedback. It accepts survey templates (NPS, CSAT, CES, PMF, exit surveys) and user attributes (plan, role, region) as input, and produces scored responses with automatic segmentation and trend tracking. The tool is offered by Mapster.io, a company focused on affordable survey solutions for early-stage and growth SaaS teams.
Key Features
- In-product survey widget — Install via a single script tag, display surveys inside your app with branded themes, under 10 minutes setup time.
- Automatic NPS, CSAT, CES, PMF scoring — Built-in templates with no manual calculation; NPS automatically classifies promoters, passives, detractors; PMF Sean Ellis 40% benchmark calculated automatically.
- User segmentation — Filter results by plan, role, region, or any custom attribute passed on init; segment NPS by plan tier or PMF by company size instantly.
- Conditional logic — Route users to relevant questions based on answers, improving completion rates and data quality.
- Multiple collection methods — Shareable links, auto popups, feedback buttons, exit-intent triggers, and code-triggered surveys.
- Integrations — Slack and Zapier (covers Google Sheets, CRM updates via Zapier); no native HubSpot/Salesforce sync but covered through Zapier.
- Unlimited responses on all plans — No response limits, including the free plan.
Who is it for?
- Early-stage SaaS startups — Run quarterly NPS and PMF surveys without budget strain using the free plan or $19/month Pro.
- Growth-stage product teams — Segment feedback by user attributes to identify churn risks or happy cohorts without needing a data team.
- Engineers in small teams — Deploy the widget with one script tag and pass user attributes on init; go live in under 10 minutes with no complex configuration.
What can you do with Mapster?
- Track product-market fit — Use the built-in PMF Sean Ellis template; the 40% "very disappointed" benchmark is calculated automatically and segmented by user cohort to identify champions.
- Measure customer satisfaction post-support — Trigger CSAT surveys after support interactions; scores link to user plan and region for granular analysis.
- Reduce churn with exit surveys — Display an exit-intent survey when users attempt to leave; responses linked to user attributes reveal why free users churn vs. pro users.
How does Mapster work?
- Sign up for a free account (no credit card required). 2. Add the JavaScript widget script to your website and pass user attributes (id, plan, role) on init. 3. Pick a survey template (NPS, CSAT, CES, PMF, or exit) and customize it. 4. Surveys start collecting responses instantly; results appear in the dashboard with automatic segmentation. Most teams go live in under 10 minutes.
Pros and cons
Pros: Permanent free plan with unlimited responses and full feature set; fast setup (under 10 minutes); automatic scoring for all standard survey types; unlimited responses on all plans; affordable Pro at $19/month. Cons: Native CRM integrations limited to Slack and Zapier (no direct HubSpot/Salesforce sync); behavioral targeting is attribute-based only, not event-based (less advanced than Refiner).
Pricing
Mapster offers a free plan with no trial expiry, including the widget and all templates. The Pro plan is $19/month (or $97/year, equivalent to $8/month).
Alternatives
Mapster is often compared to Refiner ($99/month, advanced behavioral targeting, native CRM integrations) and generic survey tools like Typeform and SurveyMonkey, which lack in-product user linking and automatic scoring.
FAQ
Does Mapster have a free plan?
Yes, Mapster offers a permanent free plan with no credit card required. It includes the in-product widget, all survey templates (NPS, CSAT, CES, PMF), and user segmentation. There is no time limit or trial expiry.
How does Mapster's PMF survey work?
Mapster provides a built-in Sean Ellis PMF template. After collecting responses, it automatically calculates the percentage of users who would be "very disappointed" without your product, with a benchmark of 40%. Results are segmented by user cohort to identify your strongest champions.
Can I integrate Mapster with my CRM?
Mapster integrates with Slack and Zapier, which can connect to CRMs like HubSpot or Salesforce indirectly. Native direct integrations are not available; for teams requiring automated CRM sync, Refiner offers native HubSpot/Salesforce integration.
What is the difference between Mapster and Refiner?
Both are in-product survey tools with automatic NPS/CSAT/PMF scoring and user segmentation. Mapster is priced at $19/month with a free plan, while Refiner starts at $99/month with no free plan. Refiner offers more advanced behavioral targeting and native CRM integrations, while Mapster focuses on ease of use and affordability.
How long does it take to set up Mapster?
Most teams can deploy their first survey in under 10 minutes. Add the single script tag to your website, pass user attributes on init, pick a template, and surveys start running immediately.
