LetsLaunch is a free product launch directory for SaaS, where makers submit their tools to appear on a weekly community board that tracks page views and comments.
What is LetsLaunch?
LetsLaunch is a free, web-based directory that lists new SaaS product launches each week. It accepts submissions containing a product name, tagline, logo, category, and website link, then presents them in a chronological board such as the current "Aug 31 – Sep 6, 2026" list. The platform also captures comments on each listing and operates its own page-view counter, distinguishing new visitors from returning ones via a browser cookie. The service is maintained as an independent website at letslaunch.today.
Key Features
- Weekly launch board: The homepage groups launches by week (e.g., Aug 31 – Sep 6, 2026) so visitors can scan the newest SaaS tools in one view.
- Product categories: Each listing is labeled with descriptors from the directory's vocabulary, such as "Marketing," "SEO," "Education," and "AI," enabling topic-based browsing.
- Comment threads: Listings show a comment count (e.g., "0comments") and support community discussion on each product page.
- Self-counted analytics: A custom page-view system reports visits using cookies to avoid counting the same browser twice, offering transparent readership numbers to makers.
- Sponsored slots: A paid "Sponsored" card (seen with Notiq) appears near the top of the board, linked from a "Get featured on the board" pricing page.
- Badge rule: The site documents a "badge rule" that presumably lets makers display a badge to drive qualified traffic back to their launch.
- Supplemental resources: The footer contains a sitemap, a blog, and an "Alternatives" page for discovery.
Who is it for?
- Indie makers: They can submit new side projects (such as PublishYourSaaS, a SaaS boilerplate directory) to begin accumulating page views.
- SaaS founders: They can launch a tool like LazySEO or LinkPilot and monitor early interest and comments from other builders.
- Early adopters: They can browse the weekly board to discover upcoming solutions, from AI study-note generators to LinkedIn automation tools.
- Growth marketers: They can study which launches attract sponsorships and how listings are categorized, informing their own launch strategy.
Use cases
- Product launch: List your tool on LetsLaunch so it appears in the current week's lineup, where it can collect its first public page views.
- Featured placement: Use the sponsored listing option to display your product as a large card above organic entries, as Notiq does in the visible example.
- Competitive monitoring: Watch the weekly board to identify new entrants in marketing, SEO, and education SaaS categories before they gain traction.
- Feedback collection: Invite users to post comments on your product page, using the exposed comment count to gauge initial engagement.
How does LetsLaunch work?
Makers submit their SaaS product with branding and a URL, and it appears in the current week's list. Visitors browse the board, click on products, and the directory's custom view counter logs each unique browser (using cookies to deduplicate repeat visits). Products can also pay for a "Sponsored" placement to sit above organic rows.
FAQ
Is LetsLaunch free?
LetsLaunch's core listing service is free: the site's homepage and open-graph title describe it as a "Free product launch directory for SaaS." However, optional featured placements are available through a "Get featured on the board" link, which suggests a paid tier for premium placement.
How are products ranked on LetsLaunch?
Ranking on the board appears to be tied to the site's own page-view counter. The homepage explains that LetsLaunch "counts page views ourselves" and uses cookies so "returning visits count once," implying products gather a view score that influences their position on the weekly list.
What does the badge rule do?
LetsLaunch includes a "badge rule" in its footer. While the exact rule is not described in the listing content, badges are commonly used by directories to let makers display an official badge on their own sites in return for credibility and possibly to track referral visibility.
Does LetsLaunch count every visit?
The site counts every page view, but with a nuance for returning browsers. If you accept the cookie, the site remembers your browser and a repeat visit is not counted again; if you decline, the page view is still recorded but your browser is not attributed. This means the current listings' counters represent unique visitors rather than raw page loads.
