JSON to Video is a structured prompt platform that converts JSON data into AI-generated videos using models like Veo 3.1 and Seedance 2, providing precise control over every aspect of video creation.
What is JSON to Video?
JSON to Video transforms structured JSON prompts into cinematic AI-generated videos. It takes user-defined fields (shot composition, camera settings, lighting, audio, subject, scene) as input and outputs video clips up to 10 seconds per scene. The platform runs on the web at jsontovideo.org and supports multiple AI video models including Veo 3.1 (precision control), Seedance 2 (creative variance), Wan 2.6, and Kling 2.6. It is built and maintained by the JSON to Video team.
Key Features
- Structured JSON prompts — Define every element (camera, lighting, audio, motion) in separate fields for predictable, brand-consistent results; reduces generation attempts from 10 to 2 per shot.
- Dual model support — Choose Veo 3.1 for surgical control or Seedance 2 for higher creative variance; both use the same JSON structure, so templates work across models.
- Template system — One JSON template can serve 100 products by changing only product name and color; pre-built templates for ads, product videos, and more.
- Team collaboration — Share template libraries, lock brand guardrails, and track version history for client approvals; used by agencies and 7-9 figure ecommerce brands.
- Automated batch workflows — Upload 100 product JSONs from a CMS or spreadsheet and queue renders overnight; API integration for POST request → video URL output.
- Multi-format export — Change one field (aspect_ratio) to generate 16:9 for YouTube, 9:16 for TikTok, or 1:1 for Instagram from a single prompt.
- Reverse engineering — Upload a viral video (AI-generated or copyright-free) to extract its JSON structure, then modify subject or product to create a new version.
Who is it for?
- Marketing agencies needing brand-consistent video output across multiple clients; lock camera style and color grading in reusable templates.
- E-commerce businesses requiring product videos at scale; generate 100 videos overnight from catalog data with consistent brand aesthetics.
- Content creators wanting precise control over AI video generation; define every aspect of the shot without relying on AI guessing intent.
- Teams looking to streamline video production workflows; share templates, lock guardrails, and batch process without manual editing.
What can you do with JSON to Video?
- Agencies: Create 10 branded ads for different clients in under an hour using a single template with varied product names and color palettes.
- E-commerce managers: Automatically generate product videos from your CMS or Shopify catalog; each product gets a consistent cinematic style without reshoots.
- Social media managers: Repurpose a single JSON prompt into 16:9, 9:16, and 1:1 versions for YouTube, TikTok, and Instagram without timeline rebuilds.
- Marketers: Reverse engineer a viral ad's structure to recreate its pacing and visual style with your own product or message.
How does JSON to Video work?
- Pick a pre-built template (product video, ad, vlog) or write your own JSON with fields for shot, subject, scene, visual details, cinematography, audio, dialogue, timeline, rules, and negatives.
- Customize fields — change product name, color palette, or aspect ratio. The visual editor builds the JSON for non-coders.
- Select a model (Veo 3.1 or Seedance 2) and aspect ratio.
- Generate — first clip ready in 60 seconds with Veo 3.1 Fast, 2-4 minutes for high quality. Review and tweak if needed.
- Export or batch — generate multiple videos by uploading a JSON list via the API or spreadsheet.
Pricing
JSON to Video offers a freemium model with a free trial (10 credits on signup). Paid plans billed annually: Starter ($6.90/month, 300 credits, 1080p max, 2 concurrent jobs), Plus ($14.90/month, 1,000 credits, 4K max, 5 concurrent jobs), Scale ($39.90/month, 3,000 credits, 4K max, 10 concurrent jobs, highest queue priority). All plans include all AI models and no watermark.
FAQ
What's the difference between Veo 3.1 and Seedance 2?
Veo 3.1 offers surgical precision for brand-safe, predictable outputs—ideal for product videos, ads, and corporate messaging where consistency matters. Seedance 2 provides higher creative variance with diverse visual styles, perfect for experimental content or exploring multiple aesthetic directions. Both use the same JSON prompt structure, so you can switch models without rewriting prompts.
Why use JSON prompts instead of regular text prompts?
Text prompts force AI to guess your intent, often requiring 10+ generations per usable shot. JSON prompts separate elements (shot, camera, lighting, audio) into named fields so the AI follows exact instructions. Agencies report going from 10 attempts to 2 attempts per shot, an 80% faster production with 5x cost savings.
Can I reuse the same JSON prompt for multiple videos?
Yes. One JSON template creates unlimited variations: keep shot sequence, camera moves, and lighting; change product name, color palette, or brand voice. The same template also exports to multiple aspect ratios (16:9, 9:16, 1:1) by changing one field. This is the core value for scalable production.
How long does it take to generate a video?
With Veo 3.1 Fast, a preview is ready in 60-90 seconds. High-quality renders take 2-4 minutes. After you have templates, changing 2-3 fields and generating takes about 2-3 minutes per video. Batch workflows via API can produce 100 videos overnight.
Is there a watermark on free videos?
No watermark on any plan, including the free trial with 10 credits. All generated videos are watermark-free regardless of subscription tier.
