Ray3, developed by Luma AI, is the world's first AI video generation model with reasoning capabilities, creating cinematic HDR videos from text prompts and images.
What is Ray3?
Ray3 is an AI video model that takes text descriptions or images as input and produces high-definition video sequences up to 10 seconds. It runs on cloud infrastructure and requires a login to generate content. The model is built by Luma AI, a company specializing in AI-driven visual media.
Key Features
- AI Reasoning Engine — Understands context, critiques its own outputs, and enhances prompts for more coherent video generation.
- HDR Video Generation — Produces 16-bit HDR videos in professional ACES2065-1 EXR format, delivering superior color and dynamic range.
- Visual Annotation Control — Allows users to draw on images to precisely direct movement, object placement, and camera framing.
- Draft Mode — Generates rough preview videos 5x faster and at lower cost, with the option to upgrade to full 4K HDR quality.
- Text & Image to Video — Converts text prompts or uploaded images into videos of up to 10 seconds.
- Professional Pipeline — Exports in industry-standard formats for seamless integration with professional editing workflows.
Who is it for?
- Film directors — Create complex cinematic scenes with AI that understands narrative flow and composition.
- Video producers — Rapidly iterate on marketing or product videos with annotation controls for precise direction.
- Content creators — Generate engaging, high-quality social media videos that increase viewer retention.
- Motion designers — Use AI reasoning to perfect lighting, composition, and motion in generated sequences.
What can you do with Ray3?
- Cinematic filmmaking — Generate short film sequences with coherent scene logic and professional HDR quality.
- Marketing content — Produce product demonstrations and brand videos with consistent visual style.
- Social media videos — Create trending content quickly using Draft Mode, then export in HDR for impact.
How does Ray3 work?
Users input a text prompt or image via the web interface. Ray3's reasoning engine analyzes the input, enhances the description internally, and generates a video. Advanced options like visual annotation allow framing control. Videos are rendered in minutes, with draft mode available for faster previews.
FAQ
What exactly is Ray3?
Ray3 is a video generation AI model by Luma AI that uses reasoning to understand scenes, visual relationships, and creative intent, producing cinema-quality HDR videos from text or images.
Do I need video editing skills to use Ray3?
No. The AI handles composition, lighting, and narrative coherence automatically, making professional video creation accessible to anyone.
What types of videos can I create?
Ray3 supports cinematic films, marketing clips, social media content, product demos, and artistic projects, with HDR output for all styles.
How fast is video generation?
Most videos are generated in minutes, with Draft Mode producing rough outputs 5x faster for quick iteration.
Can I use Ray3 videos commercially?
Yes, all generated videos can be used for personal and commercial purposes without additional licensing.









