ToastUp is a no-code conversion tool that lets you create attention-grabbing toast notifications to turn website visitors into leads and customers.
What is ToastUp?
ToastUp is a lightweight SaaS platform that enables you to design and deploy targeted toast-style notifications on any website. It takes your message (headline, emoji, CTA) and displays it as a non-intrusive popup that appears at the right moment. The platform runs in the browser via a single JavaScript snippet and is built by an independent team. With ToastUp, you can capture leads, nudge visitors toward purchase, and track performance—all without writing code.
Key Features
- One-snippet installation — Paste a single JavaScript snippet once on any website (WordPress, Shopify, Webflow, Wix, Framer, Next.js, Carrd, Bubble, or plain HTML) and manage all toasts from a dashboard.
- Conversion template library — Choose from pre-written templates for trial nudges, abandoned carts, lead magnets, social proof, feature announcements, and more; each includes a ready-to-edit headline, conversion angle, CTA suggestion, and emoji recommendation.
- Advanced targeting — Control page visibility, device targeting, trigger delay, display duration, frequency, and exit-intent behavior so each toast appears at the optimal moment.
- Lead capture — Collect emails or phone numbers directly inside the toast using a built-in form; leads can be forwarded to Zapier on paid plans.
- Built-in analytics — Track impressions, clicks, CTR, and leads for each toast with full historical data (last 7 days on free plan, all time on paid plans).
- Custom design — Hide branding per toast (paid plans), customize colors, sounds, and icons; add CTA buttons and countdown timers.
- Integrations — GA4, Meta Pixel tracking, and Zapier lead forwarding on Basic and PRO tiers.
- Translation support — Create toasts in multiple languages (paid plans).
Who is it for?
- SaaS startups — Use trial-ending nudges to convert free users to paid subscribers. For example, show "Your free trial ends tomorrow" with an upgrade CTA.
- E-commerce stores — Recover abandoned carts with a gentle reminder like "Still thinking it over?" that includes a direct checkout link.
- Content creators and lead generators — Capture emails with lead magnet toasts like "Leaving without the checklist?" before visitors bounce.
- Marketing teams on any CMS — Launch targeted campaigns across WordPress, Shopify, Webflow, or custom HTML sites without developer involvement after initial snippet install.
What can you do with ToastUp?
- SaaS trial recovery: Remind trial users their access is ending with a countdown toast that drives upgrades.
- Abandoned cart recovery: Nudge shoppers who added items but didn't check out with a cart reminder toast.
- Lead magnet collection: Offer a downloadable resource (e.g., checklist, guide) in exchange for an email address within the toast.
- Social proof display: Show live data like "23 founders installed this today" to build trust and encourage conversion.
How does ToastUp work?
- Create a toast in the editor — pick a template or write your own message, choose emoji, set CTA, and configure targeting rules.
- Install the snippet — paste one line of JavaScript code into your website's head or body section (works with any platform that accepts HTML).
- Publish and measure — toasts appear based on your rules; track impressions, clicks, CTR, and leads in the analytics dashboard.
Pricing
ToastUp offers a freemium model with three tiers:
- Free ($0) — 5 toasts, 1 domain, analytics for last 7 days, basic scheduling, CTA buttons, countdown timers, branding always visible.
- Basic ($5/month) — Unlimited toasts, 1 domain, full analytics (all time), hide branding, GA4/Meta Pixel tracking, lead capture, Zapier forwarding, custom design, translations, priority support.
- PRO ($15/month) — Everything in Basic plus 5 domains, unlimited toasts, and priority support. Annual plans offer a 20% discount.
FAQ
What platforms does ToastUp work with?
ToastUp works with WordPress, Shopify, Webflow, Wix, Framer, Carrd, Bubble, Next.js, and any plain HTML site that allows custom JavaScript.
Can I test ToastUp before paying?
Yes, the Free plan lets you launch up to 5 toasts on one domain with basic analytics. No credit card required.
How is ToastUp different from traditional popups?
Toasts appear as small, non-intrusive notifications that don't block the page content. They are less annoying than modals and can be dismissed easily, while still driving conversions.
