Sponja

Sponja is a Zoom-integrated AI tool that automatically analyzes webinar attendee behavior, scores each attendee by buyer intent (0–100), and drafts personalized follow-up emails to help sales and marketing teams convert more pipeline.

What is Sponja?

Sponja is a web-based platform that connects to your Zoom account to capture event data—chat messages, watch time, engagement, and CRM signals—and outputs a buyer-intent score (0–100) for every attendee along with a personalized email draft ready to send. It is built by the Sponja team and available on the Zoom App Marketplace.

Key Features

• Automatic Zoom Integration — Link your Zoom account once; every webinar, demo, or roadmap event is automatically analyzed after it ends. No manual uploads or workflow changes.
• Buyer Intent Scoring — Each attendee is scored from 0 to 100 based on chat messages, engagement, watch time, ICP fit, and CRM data. Scores are labeled Hot (high intent), Warm, or Cold.
• Personalized Follow-Up Drafts — Sponja writes one email per attendee in your tone, referencing their specific questions or actions (e.g., "Saw your note about payment…"). Drafts can be edited and sent directly from the platform.
• Event Recap Dashboard — A one-page summary showing attendance (e.g., 60% attended), average watch time, questions asked, top topics, and number of hot leads ready to buy.
• Smart Segmentation Lists — Attendees are automatically sorted into lists like "Book a demo," "Pass to SDR," or "Nurture sequence" based on intent score.
• CRM and ESP Integrations — Emails land directly in HubSpot, Mailchimp, ActiveCampaign, Kit, Klaviyo, and more. No copy-pasting required.
• Natural Language Query — Ask any question about the event data (e.g., "What did Jordan ask about?") and get a direct answer.

Who is it for?

• Webinar marketers — Score and segment hundreds of attendees from a single event, then automate follow-up sequences tailored to each person's intent level.
• Sales teams running product demos — Identify hot leads who asked about pricing or budget, and immediately send a direct meeting request.
• Customer success teams — Spot engaged attendees who may be ready to expand, and draft a personalized upsell or renewal email.

What can you do with Sponja?

• Score every webinar attendee by buyer intent — Instead of sending the same nurture to everyone, focus on the 12 hot leads identified from a 247-attendee event.
• Draft personalized follow-ups in seconds — For a hot lead who asked "Do you take Amex?", Sponja drafts: "Yes, we take Amex, and I can set up your access today."
• Build pipeline from hot leads — Smart lists automatically route hot attendees to booking a demo or handoff to SDR, reducing time-to-reply.

How does it work?

1. Connect Zoom once — Authorize your Zoom account; all future events are processed automatically.
2. Sponja scores every attendee — It reads chat messages, watch time, engagement, and CRM data to produce a 0–100 intent score.
3. Follow-ups land in your CRM or ESP — One email per attendee, referencing their specific interactions, is drafted in your voice and ready to send from tools you already use.

Pricing

Sponja offers a free trial (no credit card required). The only paid plan is Pro at $89/month billed yearly, which includes unlimited events, unlimited attendees, AI intent scoring, personalized follow-up drafts, smart segmentation lists, all integrations, team access, and priority support.