LaunchOn.it is a weekly product launch platform and startup directory where indie makers submit working software and get seven full days on the front page instead of a single-day spike.
What is LaunchOn.it?
LaunchOn.it is a weekly launch platform and permanent startup directory built for indie makers. You submit a product URL and description, and it is published to the site's front page for seven days (Monday 00:00 UTC through Sunday 23:59 UTC), where visitors browse it, leave comments, and cast verified upvotes. At Sunday midnight UTC the leaderboard locks, the top three products receive permanent winner badges and dofollow backlinks, and every listing moves into a lasting directory profile with category tags rather than being archived.
What makes LaunchOn.it stand out?
- Seven-day front-page window — each launch stays on the homepage for 168 hours, from Monday through Sunday, instead of the few-hour window typical of single-day launch sites.
- 20 free launch slots per week — the free Community tier caps the week at 20 products, and paid packages come with guaranteed placement regardless of how many slots are claimed.
- Permanent dofollow backlinks for podium finishers — 1st, 2nd, and 3rd place each week earn unrestricted dofollow links to their root domain, with no redirects or nofollow tags.
- Dofollow for all paid launches — Launch and Growth packages include a permanent dofollow backlink without requiring a top-3 finish.
- Server-rendered profiles with Schema.org JSON-LD — every listing is 100% server-side rendered with structured markup so Googlebot and AI crawlers such as ChatGPT and Perplexity can read category, features, and pricing on first pass.
- Verified upvote ranking — rankings come from community upvotes validated with account checks, bot detection, and rate limits; ties are broken by higher package tier and earlier submission.
- Newsletter blast — launched products appear in a Monday email digest sent to founders, engineers, and product builders.
- Category and alternatives tagging — listings carry tags such as AI & Automation, Marketing & Growth, Developer Tools, and Health & Wellness, and stay attached after launch week ends.
Who should use LaunchOn.it?
- Indie founders shipping a working product — use a free weekly slot to gather feedback and signups from the front page across a full week.
- Solo makers chasing SEO equity — aim for a top-3 podium finish to earn a permanent dofollow backlink to the product's root domain.
- Small teams on a launch schedule — buy a Launch or Growth package for guaranteed placement on a specific week, a custom slug, and a dofollow link without depending on votes.
- Bootstrapped SaaS and dev-tool builders — list in categories like Developer Tools, SEO & Organic Search, or Lead Generation so the profile is discoverable in search and AI answers after the week closes.
Use cases
- Pre-trend discovery: readers subscribe to the Monday "Top 5 Weekly Launches" email to find early-stage software before it trends on X or Product Hunt.
- Feedback collection: makers use the full week on the homepage plus the comments thread on their product page to gather user responses and bug reports.
- Backlink building: paid launchers and weekly winners point a permanent dofollow link at their root domain, and the profile page itself remains live for ongoing referral traffic.
How does the weekly launch work?
- Submit your product, choosing a week; free Community slots are limited to 20 per week, while paid packages guarantee placement.
- Your listing stays on the front page for all seven days (Monday 00:00 UTC to Sunday 23:59 UTC) collecting upvotes and comments.
- At Sunday midnight UTC the leaderboard locks; the top three receive permanent badges and dofollow backlinks, and every profile moves into the permanent directory.
Pricing
LaunchOn.it runs a freemium model. The Community tier is free and requires adding a LaunchOn.it badge to your site to unlock live-week placement. Paid options are the Launch package at $19 and the Growth package at $39, which add queue skip, guaranteed scheduling, custom slugs, and guaranteed dofollow backlinks.
Alternatives
- Product Hunt — a launch site where products compete in a single-day cycle against many more daily launches.
- BetaList — oriented toward pre-launch waitlists and queue-based submissions rather than shipped software.
FAQ
Is LaunchOn.it free to use?
Yes, the Community tier is free and gives you a crawlable profile plus live-week placement, subject to a limit of 20 free slots per week. The free tier requires placing a LaunchOn.it badge on your site. Paid Launch ($19) and Growth ($39) packages add guaranteed placement.
Who gets a permanent dofollow backlink?
The top three products on each weekly leaderboard and every paid launch receive a permanent, unrestricted dofollow backlink to their root domain. Fourth through twentieth place receive nofollow links, and the wider directory archive is also nofollow.
How are rankings decided?
Rankings come from verified community upvotes collected during the seven-day launch. LaunchOn.it applies account checks, bot detection, and rate limits to block upvote syndicates, and breaks ties using package tier first, then earlier submission time.
What happens to my listing after launch week?
Your product stays live permanently in the software directory. Category tags, alternatives comparisons, and backlinks remain intact after the Sunday rollover, and nothing is archived or placed behind a paywall.
Can AI assistants find products listed on LaunchOn.it?
Yes. Every profile is server-side rendered with Schema.org JSON-LD markup so search engines and AI tools such as ChatGPT and Perplexity can read a product's category, features, and pricing without executing client-side JavaScript.
