LaunchKoala is a free product launch directory where makers submit a startup, SaaS product, app, or side project to be discovered by early adopters, while visitors browse the same catalog of tools by category or leaderboard ranking.
What is LaunchKoala?
LaunchKoala is a web-based product discovery and launch directory. Makers submit a product through a submission form, and it appears in the site's discover feed and daily leaderboard as a listing with a name, a one-line description, a category tag, and a vote count. Visitors reach the same listings through the discover page, the leaderboard, or category pages. Entries in the "Launching today" block are labeled "Curated by LaunchKoala." The source page names no parent company or owner.
What makes LaunchKoala stand out?
- Free to launch — submitting a product costs nothing, and the site states you can get started in minutes.
- Time-filtered leaderboard — launches are ranked and viewable by Today, This week, or This month, so rankings shift as new products arrive.
- Community visitors — the pitch is discovery by makers and early adopters rather than purchased traffic.
- Badges — listed as a recognition mechanic for products that launch on the site; the exact criteria are not shown on the homepage.
- Curated existing products — beyond user submissions, a "Discover something new" section lists existing products found and reviewed by LaunchKoala, such as PocketBase, uBlock Origin, Blender, and AppFlowy.
- Categories with product counts — browsing shows how many products each category holds: Developer Tools 7, AI Tools 5, SaaS 4, Productivity 4, Design Tools 3, Marketing 1.
- Upvotes — each leaderboard entry carries a visible vote count, and the homepage's Launching today block shows 5 products.
Who should use LaunchKoala?
- Indie makers and solo founders: submit a side project to appear in the daily launch feed and leaderboard and pick up first visitors from the community.
- Early-stage SaaS and app teams: list a product under SaaS, AI Tools, or Developer Tools so people browsing that category can find it.
- Early adopters hunting for new tools: scan "Launching today," filter the leaderboard by Today, This week, or This month, or jump straight into a category.
- Users looking for open-source software: browse the curated section of reviewed existing products like PocketBase and AppFlowy.
What can you do with LaunchKoala?
- Launch a product: submit a startup, SaaS, app, or side project and have it listed in the discover feed, the leaderboard, and a relevant category.
- Track what is trending: use the Today, This week, and This month leaderboard views to see which launches are collecting the most votes.
- Browse by category: open Developer Tools, AI Tools, SaaS, Productivity, Design Tools, or Marketing to see every product in that bucket.
- Find established tools: read the curated section of existing products found and reviewed by LaunchKoala.
How does LaunchKoala work?
A maker opens the submit page, adds the product, and it becomes part of the launch feed. The homepage then shows a "Launching today" block listing that day's products ranked 1 through 5, each with its category and vote count. Visitors reach the same entries through the discover page, the leaderboard, or category pages.
FAQ
Is LaunchKoala free to launch on?
Yes. The homepage states "Free to launch" and "Get started in minutes," and describes no paid tier or fee for being listed. Submitting the product is the only step described on the page.
How are products ranked on LaunchKoala?
Listings on the leaderboard carry a vote count, and the leaderboard can be filtered by Today, This week, or This month. The homepage's Launching today section shows 5 products for the current day, numbered 1 to 5.
Does LaunchKoala only list brand-new products?
No. Alongside user submissions there is a "Discover something new" section of existing products found and reviewed by LaunchKoala, including PocketBase, uBlock Origin, Blender, and AppFlowy.
What categories does LaunchKoala cover?
The homepage highlights Developer Tools (7 products), AI Tools (5), SaaS (4), Productivity (4), Design Tools (3), and Marketing (1), with a link to view all categories. Each product detail page is also tagged with its category.
