LaunchIt is a startup launch platform that lists new products in a public directory, offering guaranteed homepage placement, dofollow backlinks, and permanent listing pages that keep ranking after launch day.
What is LaunchIt?
LaunchIt is a web-based startup directory and launch platform created by indie hacker Brian Millot, a French founder who built it in 2024 after struggling to get traction for his own side projects. Founders submit their product and get a permanent page in the live directory, where visitors can upvote, review, and share it. The platform runs entirely in the browser and is designed to help early-stage startups gain initial visibility, community feedback, and SEO value through dofollow backlinks.
Key Features
- Guaranteed homepage placement — Every submitted startup gets a spot on the homepage, ensuring immediate visibility to all visitors.
- Dofollow backlinks — Each listing includes a dofollow backlink, which directly supports search engine ranking and long-term organic traffic.
- Permanent product pages — Once listed, your product page remains live indefinitely and continues to rank on Google after the launch week is over.
- Community voting and reviews — Visitors can upvote and leave comments; founders report getting real sign-ups and useful onboarding feedback from the community.
- Monthly directory archives — Products are organized by launch month (e.g., August 2026, July 2026), making it easy for visitors to browse past and current launches.
- Featured section — Hand-picked startups appear in a dedicated "Featured" area, and founders can request placement via the "Get Featured" button.
- Submission service — A separate service helps founders get listed on 100+ other directories and boost their SEO with additional backlinks.









