Kelma is an AI website chat agent that learns your content and answers visitors instantly in their language, captures leads, and hands off to humans.
What is Kelma?
Kelma is an AI chat agent that trains on your website, PDFs, Notion, Google Docs, and YouTube content, then answers visitors 24/7 in the language they write in. It runs as a ~4 KB async widget on your website and also connects to WhatsApp, Messenger, Instagram, Telegram, Slack, SMS, and email. The service is built and operated by a solo founder in Malta (kelma.chat).
Key Features
- Site and document learning — Kelma crawls your website via sitemap, reads pages, and indexes them by page and section. You can add PDFs, Word files, CSVs, links, or pasted text, and re-sync any source when content changes.
- Fact-grounded answers — When set to restrict answers to your content, the agent will not invent prices or policies; it says it doesn't know and routes the visitor to your team instead.
- Lead capture — A contact form appears when you choose (before chat, after first reply, after several messages), collects selected fields, emails submissions instantly, and keeps the whole conversation in the dashboard.
- Meeting booking — With Cal.com or Calendly connected, the agent checks real availability, books the meeting inside the chat, syncs the contact to your CRM, and pings your team.
- Human takeover — Open any conversation in a three-pane inbox and reply live; the AI pauses for that chat and you can hand control back when finished.
- Multi-channel deployment — Beyond the website widget, Kelma works on WhatsApp, Messenger, Instagram, Telegram, Slack, SMS, and email, and integrates with HubSpot, Pipedrive, Zendesk, Freshdesk, Jira, Shopify, WooCommerce, Discord, Microsoft Teams, and Google Chat.
- Lightweight and private — The loader is ~4 KB gzipped with 0 ms render-blocking time, loads async, and sets no tracking cookies or third-party trackers.
Who is it for?
- Small business owners — deploy a 24/7 agent on their website to answer repeat questions and capture leads after hours without hiring extra staff.
- Support teams — let the AI handle common queries and escalate to a human when the agent is unsure; transcripts and alerts keep everyone in the loop.
- E-commerce stores — use the Shopify or WooCommerce integration to look up orders and book meetings, while keeping the chat on brand.
- Marketing teams — qualify leads, collect contact details, and sync to a CRM via webhooks or built-in integrations.
What can you do with Kelma?
- After-hours lead capture: set the contact form to appear after the first exchange, so hot leads land in your inbox with the full conversation attached.
- Multilingual self-service: visitors write in their own language and receive instant answers based on your content, no translation effort needed.
- Meeting scheduling: let the agent book Cal.com or Calendly appointments directly in the chat, then sync to your CRM.
- Ticket deflection: connect to Jira or Zendesk so repetitive questions are answered by the AI and only complex issues become tickets.
How does Kelma work?
- Feed it your content — point Kelma at your website; it discovers pages via your sitemap. Add PDFs, links, or pasted text for anything else.
- Make it yours — name it, choose colors/avatar, write its personality (or have Kelma draft one), and define what it may talk about.
- Embed anywhere — copy one line before an HTML closing body tag or drop an iframe; it works on all major site builders.
The entire integration uses an asynchronous ~4 KB loader that doesn't block page rendering.
Pricing
Kelma is freemium. The free plan lets you build and embed an agent and keeps the "Powered by Kelma" badge visible; paid plans start at EUR 15 per month and remove the badge. There is no VAT added. You can cancel anytime from the billing portal.
Alternatives
- Chatbase — a similar AI website chat agent; Kelma's loader is about 3× lighter.
- Intercom, Zendesk, Drift — traditional customer messaging platforms that boot a full messenger UI on page load, unlike Kelma's async widget.
FAQ
Is Kelma free?
Yes, there is a free plan that lets you create and embed an agent. The free plan keeps the "Powered by Kelma" badge; paid plans start at EUR 15 per month to remove it.
What can I train the agent on?
You can train it on your website (it crawls via sitemap), individual links, documents like PDFs, Word files, CSVs, brochures, price lists, and pasted text. You can re-sync any source whenever your content changes.
Will the AI make up answers?
You can restrict the agent to answer only from your content. When it doesn't know, it says so and hands off to your team, so it won't invent prices or policies.
Does it speak my customers' language?
Yes. The agent automatically replies in the language the visitor writes in, regardless of the language of your source content.
Can a human take over a conversation?
Yes. From the inbox you can open any conversation and reply live; the AI pauses for that chat and you can hand it back when you're done.
