IndieStore is a web-based launch platform and product feed where indie makers and startup founders submit a website, receive a public product page, and compete on weekly leaderboards ranked by upvotes plus website clicks.
What is IndieStore?
IndieStore (indiestore.co) is a product launch feed for indie startups. Makers submit a product website, and the site publishes a listing page for it with a logo, a one-line tagline, and live counters for views, upvotes, clicks, and reviews. Launches are grouped into numbered weeks (Week 1 through Week 52 appear in the launch archive) and the current week carries tabs for Best and Today. Submitting is free and it runs entirely in the browser. The site also publishes its own free tools, a founder blog, and machine-readable files for AI agents.
What makes IndieStore stand out?
- Weekend launch window — the platform frames launching as a weekend activity: "Launch now and rally your community over the weekend," with rankings recalculated per numbered week.
- Ranking by upvotes plus clicks — a product's position is driven by upvotes and outbound website clicks together, and every card shows views, upvotes, clicks, and reviews as separate figures.
- Free listing with your own product page — the submission page lists "Free to launch," "Your own product page," and "Weekly rankings" as the core offer, with badge-verified free launches alongside paid launch options.
- Weekly leaderboard archive — previous weeks stay browsable, so a launch keeps a dated record rather than disappearing after launch day.
- Paged discovery feed — the feed loads ten products at a time via a "Load more" control, mixing established and brand-new listings.
- Free founder tools — a website score audit, an MRR calculator, an ARR calculator, and a Markdown converter that handles PDF, CSV, JSON, HTML, and docs.
- Agent-readable endpoints — llms.txt, llms-full.txt, ai.txt, a published API catalog, and an agent-skills index; the MCP server card is noted as planned rather than live.
Who should use IndieStore?
- Solo indie hackers: publish a launch page for a new side project and point it at a weekend when they can rally their audience for upvotes and clicks.
- Early-stage SaaS founders: get a dated listing with a badge to reference after launch day, instead of a single-day spike that leaves no page behind.
- Bootstrapped founders researching launch channels: read the blog posts on choosing launch directories, product directory SEO, and Product Hunt alternatives before deciding where to submit.
- Founders modelling revenue: use the MRR and ARR calculators to size plan and customer targets without a spreadsheet.
What can you do with IndieStore?
- Launch a product: submit a website, review the imported details, pick a launch week, and get a public page that accumulates view, upvote, click, and review counts.
- Compare launch platforms: browse listings such as FeaturedLane, MakerHunt, and Best Launch Platforms to see how other directories present and rank products.
- Run a free website audit: the Jev Roast tool returns a website score, and the Markdown converter turns PDF, CSV, JSON, and HTML into Markdown.
- Feed AI assistants: the site pre-builds ChatGPT, Claude, Perplexity, and Grok prompt links so an assistant can summarize IndieStore's launch and pricing pages.
How does IndieStore work?
- Submit a product website through the submit page.
- Review the details IndieStore imports from that site and adjust them.
- Choose the launch week you want to run in and complete the launch requirements that apply to your tier.
- Receive a public product page, a position in that week's ranking, and an embeddable badge.
Pricing
IndieStore runs on a freemium model: launching is free and includes your own product page plus weekly rankings, and the site also documents paid launch options that sit alongside free badge-verified launches on its submission and pricing pages.
FAQ
Is IndieStore free to launch on?
Yes. The submission page lists "Free to launch" alongside your own product page and weekly rankings as the free offer. A separate paid launch route is documented on the pricing page for founders who want more than the free badge-verified listing.
How are IndieStore launches ranked?
Rankings are based on upvotes plus website clicks, not upvotes alone. Each listing displays views, upvotes, clicks, and reviews separately, and rankings are grouped into numbered weeks with Best and Today views for the current week.
Does IndieStore have an API?
IndieStore publishes llms.txt, llms-full.txt, ai.txt, an API catalog under .well-known, and an agent-skills index. Its MCP server card is listed as planned, so MCP integration is not yet available; the other files are live links.
What free tools does IndieStore offer founders?
Four: a free website score audit, an MRR calculator for modelling revenue targets and the customers needed, an ARR calculator for annual recurring revenue and plan sizing, and a Markdown converter that handles PDF, CSV, JSON, HTML, and documents.
