GPT Image 1.5 is an AI image generation model by OpenAI that converts text prompts or reference images into studio-quality visuals, available via web app and API.
What is GPT Image 1.5?
GPT Image 1.5 is OpenAI's latest image generation model, released December 16, 2025. It takes text descriptions or reference images as input and outputs high-resolution images up to 1024×1024 pixels. The model runs on OpenAI's infrastructure and is accessible through a web interface or API for integration into third-party applications.
Key Features
- 4× faster generation — produces images in seconds, enabling rapid iteration and real-time workflows.
- Pinpoint prompt adherence — accurately follows complex multi-step prompts, maintaining consistency in faces, textures, lighting, and composition across generations.
- Enhanced editing capabilities — supports inpainting and outpainting for professional-grade modifications, ideal for marketing and e-commerce asset refinement.
- Superior text rendering — generates crisp, readable text in multiple fonts and languages for posters, logos, product labels, and marketing materials.
- Image-to-Image transformation — enables style transfer, background replacement, and subject modification while preserving key visual elements from a reference image.
- 20% lower cost — API pricing reduced by 20% compared to GPT-Image-1, making it more affordable for high-volume usage.
Who is it for?
- Marketing professionals — produce ad creatives, product mockups, and campaign visuals without expensive photoshoots or long design cycles.
- E-commerce businesses — generate consistent product lifestyle images with different backgrounds and contexts for catalog listings.
- Content creators & influencers — create eye-catching YouTube thumbnails, Instagram posts, and TikTok covers quickly.
- Developers & tech teams — integrate via API for automated image generation in applications, UI mockups, and placeholder visuals.
What can you do with GPT Image 1.5?
- Social media graphics — generate branded visuals for multiple platforms with consistent style and fast turnaround.
- Product photography — create catalog images with varied contexts without physical photoshoots, saving time and cost.
- Concept art and mood boards — quickly iterate on visual ideas for design projects before committing to final assets.
How does GPT Image 1.5 work?
Users follow a four-step workflow: 1) Write a detailed text prompt describing the desired image; 2) Choose settings such as image size (square, landscape, portrait) and mode (text-to-image or image-to-image); 3) Click generate and preview the result in seconds; 4) Download as PNG or use the image as a reference for further editing and variation generation.
Pricing
GPT Image 1.5 uses a freemium model with the following plans: Free (2 images/month), Starter ($99/year, 60 images/month), Pro ($199/year, 150 images/month), Studio ($399/year, 300 images/month), and a One-time Pass ($3.99 for 50 images, never expires). Each generation costs 10 credits, with plans providing a set number of images.
FAQ
How do credits work?
Each image generation consumes 10 credits. Free users receive 2 images per month, while paid plans provide a fixed number of images (not credits) per billing period.
Can I use generated images commercially?
Yes, commercial use is allowed on paid plans (Starter and above). The Free plan does not include a commercial license.
What image formats are supported?
Generated images can be downloaded as PNG files.
Is there a refund policy?
The website does not explicitly state a refund policy; contact support for inquiries.
What languages does GPT Image 1.5 support for text rendering?
It supports multiple fonts and languages, allowing accurate typography in generated images for international marketing materials.
