Also called a Google My Business audit, this tool checks your Google Business Profile against the same three ranking factors Google has confirmed it uses for the local pack: relevance (category, description, services), distance, and prominence (reviews and citations). Search your business by name, no account or sign-in required, and Google's own autocomplete finds your listing so the check runs against real, live Google data rather than a cached snapshot.
The free score runs 6 checks instantly: category, contact info, rating, and review volume. Unlocking the full audit adds 48 more checks (54 total) across local pack ranking, checked from 5 points around your business rather than just one, reviews and reputation with AI-extracted themes pulled from actual customer reviews, trust and attributes like pricing, accessibility, and payment info, full profile completeness (category accuracy, hours, address, photo coverage), a Google policy risk scan on your name and description before it costs you a suspension, and how your photo library compares to what Google expects for your category.
Every check is weighted by how much it actually moves local ranking: primary category, reviews, address, and local pack ranking count double, while situational attributes are shown but don't drag the score down. Unlike most free GBP audit tools, this one never requires a Google sign-in, so it works on any public listing on Google Maps, including competitors, and it's entirely read-only: it never edits, posts to, or modifies your profile.
The full audit is a one-time $19.99 payment, 50% off for the first 100 reports at $9.99, no subscription. It includes an AI-generated fix-it plan, a shareable report link that's also emailed to you right after purchase, and a printable PDF.
