Email marketing software for the small business that sends its own: work the return, grow the list, keep the record.
Email marketing software and free email sheets for the owner or the one marketer in a small business who sends the company's own email and works the numbers by hand today: what a campaign returns against the platform's price, what a month of sending costs per send and per contact, how the list grows from sign-ups and shrinks from unsubscribes, what a send frequency costs, the KPIs of a send, the journey from lead to customer, the stack against one platform, SMS against email, what a lead is worth, what a customer costs by channel, the health of the list and the budget. Free, on the page, no account. Pro keeps every contact, list, campaign and journey step against the record. Nothing here is an agency, a list for sale or marketing advice.
Built for the arithmetic behind the send, on purpose
Funnelvo is not an agency, sells no lists, runs no ads and sends nothing on your behalf, and it is not going to start. Every figure on every sheet is there because someone who sends their own email needs the return, the cost, the list and the journey to be right before the next campaign goes out.
Work the return. Grow the list. Keep the record.
- What a campaign gives back against what the platform costs. Five thousand contacts sent four times a month is 20,000 emails; at 97% delivered, 3% clicked and 2% of clicks ordering at $60, that is 12 orders and $698 a month, three and a half cents an email and 2,910% on a $24 platform. The sheet shows every step so the figure that matters, revenue per email, is never a guess.
- What sign-ups add and what the send frequency takes away. Eight thousand visitors at a 2% sign-up is 160 contacts a month; 0.8% unsubscribes and 0.3% bounces on 5,000 take 55 back, so the list nets 105 and reaches 6,260 in a year. Send twice a week at 0.2% unsubscribes a send and 1,040 leave over the year. The two sheets put the growth and the attrition side by side.
- Every contact, list, campaign and journey step filed where it belongs. Contacts with their consent, lists with their segments, campaigns with what went out and what came back, and journey steps with their timing file themselves against each other, so the question of what the list is worth has a year of sends behind it. Everything exports.
The free tools
Every sheet on this site computes on the page, free, with no account and no trial clock. The free version is the whole calculation; the paid plan is about keeping it: contacts with their consent, lists and segments, campaigns with their results, journey steps with their timing, your name on the paperwork and a clean export.
- Email marketing platform: Work what a month of email returns against the platform's price: emails sent, clicks, orders, revenue, revenue per email and the return.
- Email and SMS marketing automation: Work SMS against email per response: the cost of each channel per month, responses by channel, and the cost per response for each.
- Email marketing audit: Work the list's health from a period's counts: bounce, complaint and unsubscribe rates, the inactive share and the engaged list.
- Email marketing leads: Work what an email lead is worth: customers, revenue, gross margin, the value of a lead, the cost per lead and the net after the programme.
- Email marketing cost: Work what a month of email marketing costs: platform, hours, add-ons, and the cost per campaign, per contact and per send.
- Email marketing calendar: Work what a send frequency costs: sends in the period, unsubscribes and complaints per month, contacts lost and contacts left.
- Email marketing lead generation: Work how the list grows: sign-ups from visitors, losses to unsubscribes and bounces, the net per month and the list at the horizon.
- Email marketing budget: Work the email budget from revenue: the marketing budget, email's share of it, and the budget per year, per contact and per campaign.
- All in one marketing platform: Work what a stack of marketing tools costs against one platform: subscriptions, switching hours, the total, and the saving per month and per year.
- Marketing intelligence tools: Work the cost of a customer by channel: email, search, social and other, the blended cost, and email's share of spend and of customers.
- Email marketing kpis: Work a send's KPIs from its counts: delivery, open, click, click-to-open and conversion rates, revenue per email and per click.
- Email marketing customer journey: Work the journey from lead to customer: contacts at each step, customers won, first-order revenue, emails sent and emails per customer.
Funnelvo Pro
The sheets are free forever. Pro turns them into the record: every contact with how and when they opted in, every list and segment, every campaign with what it sent and what came back, every journey step with its timing and its drop, your company name and logo on the printed sheets, no watermark, and an export when the accountant or the next platform asks for the lot. Funnelvo Pro is $24 per month for the whole business, billed monthly.
