Fokal is an AI-driven SEO platform that automates content creation, technical fixes, and editorial outreach to improve visibility on Google and AI search engines like ChatGPT and Perplexity.
What is Fokal?
Fokal is an AI-powered SEO platform that helps businesses rank on Google and AI search engines by shipping daily keyword-researched articles, building directory profiles, earning editorial backlinks, and monitoring AI visibility. It takes your business description and existing site data as input and produces ready-to-publish content, technical SEO fixes, and visibility reports. It runs on a web app with integrations for Webflow, Shopify, GitHub, and more. Fokal is developed by an independent team and is used by over 200 brands.
Key Features
- Daily Article Creation — Fokal researches keywords and drafts a new article every weekday, tailored to your business and matched to your voice.
- Directory Profile — A brand profile on fokal.com that AI engines like ChatGPT and Perplexity can cite, boosting your credibility.
- Earned Editorial Coverage — Fokal performs outreach to editors to get your brand mentioned in relevant articles where it genuinely belongs.
- AI Visibility Tracking — Tracks your brand's appearance in ChatGPT, Perplexity, and Google AI Overviews, showing you where you rank.
- Technical SEO Fixes — Automatically identifies and fixes schema markup, robots.txt, and metadata issues as it finds them.
- Integration with Your Stack — Connects directly with Claude Code, Webflow, Wix, Shopify, GitHub, Google Search Console, Google Analytics, and offers an API and webhooks for custom workflows.
- Priority Queue — Recommendations are ordered by impact, so you always know the next most important action to take.
Who is it for?
- Founders and small business owners who lack SEO expertise but need to get found online quickly — Fokal's automated workflows require only a business description to start.
- Teams already using an agency — they can add Fokal for real-time insights between monthly reports, catching competitor moves and content gaps as they happen.
- Indie makers and bootstrapped startups — at $99/month with no setup fees, it's far cheaper than hiring a strategist or agency retainer.
What can you do with Fokal?
- Autopilot mode — Connect Fokal to your CMS (e.g. via API) and have articles published to your blog daily without manual intervention. Zerentry uses this to run their content loop while building product.
- Co-pilot mode — Use Fokal's keyword research and drafts as a starting point, then refine with your own voice. Maccy's founder finishes each article himself for a personal touch.
- On-demand tasks — Request specific actions like auditing a homepage or fixing schema; Fokal queues and ships each one. Reyourrun uses this to get targeted SEO fixes cited by AI engines.
How does Fokal work?
- Tell Fokal what your business does — no SEO knowledge needed.
- Fokal runs a visibility check against Google and AI engines to see where you stand.
- It identifies content gaps and technical issues, then generates a prioritized action list.
- Each weekday, it drafts a keyword-optimized article and suggests or performs technical fixes.
- It also conducts editorial outreach to earn backlinks from relevant publications.
Pricing
Fokal costs $99 per month, billed monthly, with no setup fees and a 30-day money-back guarantee. A free visibility check is available on the website.
