Cortex

Cortex is an AI-powered, expert-managed search marketing optimization engine that turns search traffic into site traffic by increasing visibility on search engines and AI channels.

What is Cortex?

Cortex is a decision engine built by Capconvert that runs a continuous retrieve, analyze, decide, act, and measure loop across SEO, GEO, CRO, and PPC. It takes as input a business's keyword list, platform preferences, and current search results, and produces a prioritized set of optimization actions backed by documented sources. The engine is trained on a 1.5M-passage corpus of platform-published best practices and refined by 50,000+ decisions and their attributed outcomes, with coverage for Google Ads, Meta, Amazon, Microsoft, TikTok, and AI channels like ChatGPT, Gemini, Perplexity, and Claude.

Key Features

• AI-powered recommendations — Every suggestion traces back to a documented source in a 1.5M-passage corpus, not guesswork.
• Multi-platform optimization — Covers search engines (Google, Bing, Amazon) and AI assistants (ChatGPT, Copilot, Perplexity) in one system.
• Five service programs — AEO, SEO, GEO, PPC, and website development are engineered according to platform best practices.
• Continuous optimization — The retrieve-analyze-decide-act-measure loop adapts to algorithm updates and competitor moves.
• Data-driven process — A 7-step methodology from keyword research to launch and iterative adjustment ensures systematic execution.
• Proven results — Case studies show metrics like 1,122% ROAS for Boarderie and 4,981% first-page keyword growth for Feno.

Who is it for?

• Ecommerce brands like Athletic Greens and Boarderie use Cortex to improve organic visibility and paid campaign performance.
• Local businesses can boost presence in map results and AI-driven "near me" searches.
• Marketing teams get a systematic way to manage SEO, GEO, and PPC without relying on guesswork.
• Agencies managing multiple clients benefit from a scalable process refined over 90,000 hours and 300+ clients.

What can you do with Cortex?

• SEO programs: Rank for transactional and informational keywords on Google, Bing, and Amazon.
• GEO programs: Earn citations and impressions on ChatGPT, Claude, Perplexity, and Gemini.
• PPC campaigns: Generate high-ROI paid traffic with low-cost conversions.
• Website builds: Launch fast, mobile-first sites designed to convert visitors into customers.

How does Cortex work?

Cortex follows a structured process: (1) choose priority keywords, (2) determine the platforms where they matter, (3) analyze search results page features, (4) study competitors and content patterns, (5) launch the optimization program, and (6) continuously monitor and adjust. This cycle separates sustained visibility from temporary rankings.

FAQ

Is Cortex free?

The website offers a free 30-minute audit with actionable recommendations, but full pricing for Cortex programs is not listed. You can book a free audit to get a custom plan and learn what you can do yourself.

What does Cortex do?

Cortex helps businesses appear at the top of search engines and AI channels for keywords that matter to them. It turns search traffic into site traffic and revenue by optimizing a company's digital presence across SEO, GEO, PPC, and website development.

How long does it take to see SEO results?

The process is iterative, with continuous optimization based on data. The site emphasizes that there are no shortcuts; improvements come from methodical execution. Specific timelines depend on your industry and the program you choose.

Does Cortex work with Shopify?

Yes. Many case studies and blog posts focus on Shopify optimization, including product data, checkout, and AI-channel readiness. Cortex can integrate with Shopify stores to improve their visibility.

What is GEO?

Generative Engine Optimization (GEO) is the practice of getting your brand cited by AI assistants like ChatGPT, Claude, and Perplexity when users search for relevant topics. Cortex's GEO program increases citations and impressions across these platforms.