A view count on its own says nothing. 200 views is a disaster for one account and a breakout for another. Clipmetry compares every Instagram Reel against the account that published it.
How it works
Paste 3 to 5 competitor handles. Clipmetry builds each account's baseline (median views, with past mega-hits trimmed out) and scores every post 0 to 100 on views, comments, likes, save signals, completion and recency. The reels that statistically overperform are your outliers.
For the strongest ones, AI pulls keyframes and audio, transcribes the hook, and explains why it worked. You get a ready-to-shoot brief, a script in your own voice, and a 30-day calendar.
Free tools, no signup
Key features
- Outlier detection: every reel scored 0 to 100 against its own account's baseline
- AI breakdown of why a reel worked: hook, format, trigger, comment signals
- Ready-to-shoot briefs, adapted rather than cloned
- Scripts written in your niche and voice
- 30-day content calendar and best posting hours
- Viral alerts when a competitor posts a new outlier
- White-label PDF reports for agencies
Who it's for
Built for Instagram creators, social media managers and agencies running several accounts. Instagram Reels today; TikTok is next.
Works from public data only: no Instagram login. Free plan; Pro $29/month.









